22 February 2017 | Volume 65 Issue No:56   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Viacom18 cracks down on counterfeit merchandise
In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai's market Abdul Rehman Street.
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Jelly Bottles from Alpenliebe Juzt Jelly TV Ad
 
 
Storyboard:

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

 
Production House:
 QED Films 
 
Director:
Dadu
 
Product Manager:
Saurabh Suri
 
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

 
Creative Agency:
McCann India
 
Creative:

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

 
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MAM | Marketing
Online fashion brand Yepme expands into Europe
Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.
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MAM | Media and Advertising
Make the most of this bargain, says ShopClues
ShopClues, one of India's largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.
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MAM | Marketing
Anchor receives CMO design award, Penta to be top brand by '18
Anchor Electricals (A Panasonic group company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.
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MAM | Media and Advertising
Isobar India Bags Digital Mandate for FOX Life and NatGeo India
Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates.
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iWorld | OTT
YuppTV-ETV partner exclusively for Telugu channels for US market
 
DTH | DTH Services
DishTV partners with ICICI for digital payments
 
 
Television | TV Channels
Big Magic to air 'Akbar' from 20 Feb
 
MAM | Media and Advertising
Play Games24x7 launches new TVC for Ultimate Teen Patti
 
Television | TV Channels
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'
 
 
iWorld | Telecom
Jio crosses 10-cr subs mark, offers prime membership for Rs 99
 
Television | TV Channels
India's UK TV content imports rise to Rs 125 crore in 2015-2016
 
Television | TV Channels
Akash Chawla bids adieu to ZEEL after 12 years
 
Television | TV Channels
Star Plus, Jalsha & Zee telecast challenged in B'Desh SC
 
 
- Dealer Disconnect Undermines Auto Ads
- Rupa Frontline Releases Campaign Featuring Ranveer Singh
Source: Ad Age India
   
- It's not donkey ads alone that drag Amitabh Bachchan into UP in the midst of polls
Source: DailyO
   
- NGO ad on 'transparency' supports BJP: Sena, Cong.
Source: The Hindu
   
- Blue Star's new ad campaign aims to resolve all fights over AC temperatures
Source: ET Brand Equity
   
- "What Are You Waiting For?" This Tata Tea Ad Calls Out Apathy
Source: The Quint
   
- This beautiful advertisement from Canada is going viral for all the right reasons
Source: TOI
   
- Samsung India's digital ad crosses 100 million views on YouTube
Source: ET Telecom
   
- Indian brands are discovering feminism and gay rights, not the least because they sell
Source: Scroll
   
 
- CMO Today: Google Is Latest Digital Company to Agree to Ad Metrics Audit
- Gorsuch Gets Campaign-Like Ad Push

Source: WSJ

   
- Advertising Boycott of Breitbart News Appears to Be Growing

Source: Fortune

   
- 'I want to get cancer' ad campaign attracts almost 100 complaints

Source: Irish Times

 

- Fox Networks Group Closes In on a New Ad Sales Chief

Source: Ad Week

   
- 'Fat-shaming' in German supermarket ad?

Source: DW

 

- Attack ad calls for Joe Donnelly to support Neil Gorsuch

Source: Indy Star

 

- News Aeroplane Jelly launches first new ad in 25 years to celebrate 90th anniversary

Source: Mumbrella

 

- YouTube is cutting those annoying 30-second ads next year

Source: Cnet

   
     
Movies | Hindi
Tax concessions would have boosted 'Attack On Ghazi'
The past week saw a variety of new releases. `The Attack On Ghazi', was a rare war film for the Indian audiences and an underwater film about war between an Indian and Pakistani submarine, Ghazi.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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