21 February 2017 | Volume 65 Issue No:55   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17
FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions of top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top 10 advertisers across in the first 6 weeks of fiscal 2017, FMCG had 1,724,381 TV spots.
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Jelly Bottles from Alpenliebe Juzt Jelly TV Ad
 
 
Storyboard:

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

 
Production House:
 QED Films 
 
Director:
Dadu
 
Product Manager:
Saurabh Suri
 
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

 
Creative Agency:
McCann India
 
Creative:

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

 
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MAM | Media and Advertising
FCB creates Blue Star 'cooling' campaign
Blue Star, known for its unmatched innovation, has yet again taken the 'Precision cooling' of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star's USP in the latest brand campaign.
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MAM | Media and Advertising
Jio & Uber partner to enhance digital experience
Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users..
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MAM | Media and Advertising
WWO wins digital mandate for SRK's Red Chillies
Reliance Entertainment's digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan's production house Red Chillies Entertainment.
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MAM | Media and Advertising
Play Games24x7 launches new TVC for Ultimate Teen Patti
India's leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player.
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Television | TV Channels
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime
 
Television | TV Channels
India TV rules Hindi News, ABP dominates Hindi Rural
 
 
Television | TV Channels
Big Magic to air 'Akbar' from 20 Feb
 
MAM | Media and Advertising
Play Games24x7 launches new TVC for Ultimate Teen Patti
 
Television | TV Channels
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'
 
 
iWorld | Telecom
Indian equipment makers keen to export telecom goods
 
Television | TV Channels
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy
 
 
 
- ScoopWhoop to Track User Interest in Real Time with ScoopWhoop Pulse
- Red Chillies Awards its Digital Marketing & Advertising Mandate to WWO
- BTVi Partners with Mumbai First for #Vote4Mumbai
Source: Ad Age India
   
- Gujarat Tourism's 'gadha' ad: A mocking Akhilesh has a request for megastar Amitabh
Source: India Today
   
- Scherzinger flashes cleavage in new ad
Source: BS
   
- 6 Indian sportspeople with the biggest ad-deals
Source: BI
   
- Brand integration vs ad spots: Why branded content is superior to 30-sec ad
Source: FE
   
- YouTube to stop showing 30-seconds unskippable ads by 2018
Source: The Mobile Indian
   
- Trinity Mirror 'explores new business model' with ad-free subscription service
Source: Marketing Week
   
- ASCI upholds complaints against 100 misleading ads in Nov
Source: TOI
   
 
- Ad watchdog bans five versions of Anytime Fitness' 'F*ck Unfit' campaign
- New metric to reveal how much advertisers are spending on TV

Source: Mumbrella

   
- Boston College AD Brad Bates leaving after school year

Source: ESPN

   
- YouTube ditches unskippable 30-second ads

Source: BBC

 

- 'I pee with LGBT': Oscar-nominated director Richard Linklater directs ad against Texas bathroom bill

Source: Dallas News

   
- Did Russ and AD's Historic Night Destroy the NBA All-Star Game or Save It?

Source: Bleacher Report

 

- 2 men honored their late dad with an ad thanking the Packers for 'our happiest family memories'

Source: USA Today

 

- New Apple iPad Pro Ad Campaign Features Real Tweets, Takes Aim At PCs

Source: Tech Times

 

- Anti-Airbnb coalition launches ad campaign about illegal rentals in New York

Source: NY Daily News

   
     
Movies | Hindi
Irada....Docu-thriller?
The title Irada comes across as B-grade 1970s and it has little relevance to the theme of the film, which is honourable. The film is about an ecological problem, almost a disaster. The issue dealt with here, though, is not as infamous or as well known as the Bhopal gas tragedy.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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