20 February 2017 | Volume 65 Issue No:54   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Havells India eyes consumer durables; to acquire Lloyd brand
It's made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too.
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Jelly Bottles from Alpenliebe Juzt Jelly TV Ad
 
 
Storyboard:

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

 
Production House:
 QED Films 
 
Director:
Dadu
 
Product Manager:
Saurabh Suri
 
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

 
Creative Agency:
McCann India
 
Creative:

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

 
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Television | TV Channels
BT Media distributing Colors HD to Sky UK subs
BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India's fastest growing entertainment network, to bring its flagship Hindi general entertainment channel.
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Television | TV Channels
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime
 
Television | TV Channels
India TV rules Hindi News, ABP dominates Hindi Rural
 
 
Television | TV Channels
Star Movies & Select HD to host Oscars on 27 Feb at 5:30am
 
 
Regulators | High Court
TRAI jurisdiction: IBF plea dismissed, AIDCF impleadment decision on 22 Feb
 
Television | TV Channels
BT Media distributing Colors HD to Sky UK subs
 
Television | TV Channels
IPL: BCCI interim admin issues directions on player auction
 
Television | TV Channels
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO
 
 
- ABBY Awards Celebrates Brands & Iconic Campaigns in #MADEOFABBY
- A Look Back at Sunburn's Decade-Long Journey in India
- Lenskart Promoted New Features in New Campaign
Source: Ad Age India
   
- Spice Digital ties up with MoMagic for mobile ad analytics
- Virat Kohli reveals big secret: A new era begins with Puma
Source: India Today
   
- Indians slam jewellery brand Joyalukkas for incorrect national flag
Source: DNA India
   
- iPad Pro 2 release date, specs update: March launch tipped as 'Better Than A Computer' Apple ads air
Source: DDN
   
- Syska, Havells turn the light on personal grooming
Source: BS
   
- Mumbai drugs haul: Duo sold contraband to rich clients for Rs3,300 a gram
Source: Hindustan Times
   
- Parle plans more snacks offerings in efforts to cut reliance on biscuits
Source: Live Mint
   
- HUL gives a booster shot to its ayurvedic products to take on Baba Ramdev's Patanjali
Source: FE
   
 
- Nine overhauls ad inventory to improve viewability in effort to maintain trust with marketers
- YouTube kills 30-second unskippable ad offering

Source: Mumbrella

   
- Snap ad exec Sriram Krishnan leaves, but not why you think

Source: TC

   
- Advertising and alt-right propaganda

Source: The Guardian

 

- People love GIFs - but turning GIFs into ad dollars is taking some time

Source: Recode

   
- Nintendo dominated Super Bowl gaming buzz

Source: VB

 

- WWE star Sasha Banks spots her character in a makeup ad

Source: Fox Sports

 

- Sting, Jimmy Barnes & The Living End Star In New Ad for Triple M

Source: B&T

 

- iPad Pro ads claim it is not a computer

Source: Slash Gear

   
     
Movies | Hindi
Irada....Docu-thriller?
The title Irada comes across as B-grade 1970s and it has little relevance to the theme of the film, which is honourable. The film is about an ecological problem, almost a disaster. The issue dealt with here, though, is not as infamous or as well known as the Bhopal gas tragedy.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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