7 December 2017 | Volume 67 Issue No:49   Facebook Twitter YouTube YouTube
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MAM | Marketing
Sparx launches campaign with Akshay Kumar in Futsal
Footwear brand Sparx has launched its new commercial 'Add Sparx To Your Life' starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Edelweiss brings believability with Irrfan Khan
Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.
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MAM | Marketing
Coca-Cola gets ex-army chief VP Malik as advisor
Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory body within Coca-Cola India which advises the leadership team to formulate short and long-term strategies around various business issues.
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MAM | Marketing
Culture Machine launches leaderboard for publishers
Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine's patent pending tech IP 'Intelligence Machine' tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.
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Television | TV Channels
James Murdoch could be next Disney CEO: FT
Specials | Event Coverage
Govt extends support to M&E sector in fighting digital piracy
Television | TV Channels
B4U Music to launch 'In the Mix'
iWorld | OTT
BigRock and Neustar tie up with TVF to promote the .biz extension
Regulators | TRAI
TRAI sees merit in using satcom for broadband delivery
iWorld | OTT
YuppTV appoints Rajesh Iyer as COO for APAC, Middle East
Television | TV Channels
Star India to introduce VR for IPL 2018
- Ad revenue days are back for cash-strapped MC
Source: TOI
- Surf Excel's new ad campaign looks to update 'dirt is good' philosophy
Source: Live Mint
- Indian actress Dia Mirza opens her heart for plastic waste
Source: BS
- Condom ads may be aired only between 11pm and 5am because 'family time' is sacred
Source: Dailyo
- Australia to probe Facebook, Google over media disruption
Source: ET
- Twitter India Reports 17% Hike in FY17 Revenue
Source: Ad Age India
- Google shares ad solutions for India's digital consumers
Source: BT
- How a startup is using blockchain technology to weed out advertising fraud
Source: Yahoo
- Iceland says celebrity-driven ads are now a 'thing of the past'
Source: MW
- After condom ad, Bipasha Basu and Karan Singh Grover to share screen space in TV show?
Source: IB Tmes
- Woah! Sonam Kapoor is all set to share the stage with Hollywood star Cate Blanchett
Source: DNA India
- Ad Companies to Increase Amazon Spend; Why the Murdochs May Be Ready to Sell; TheSkimm Explores Sale

Source: WSJ

- 'Downsizing' Tops Studios' TV Ad Spending

Source: Variety

- How Virtual Reality Is Changing The World Of Advertising

Source: Forbes

- Steve Jobs' Advertising Strategy Is Why Apple Still Tops the Market

Source: Observer

- Ad-blocking browser Brave courts new users with free crypto tokens

Source: VB

- Ad execs are latest victims of New York Times layoffs

Source: NY Post

- BMW i3 car ad banned for 'misleading' environmental claims

Source: Independent

- Progressive group launches television ad aimed at swaying Rep. Steve Knight on tax vote

Source: LA Times

- Popular ad blocker Ghostery has released its first major update since being acquired

Source: BI

- News Corp's Angelo: Simplifying Ad Chain With "News IQ"

Source: Beet.TV

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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