19 December 2017 | Volume 67 Issue No:57   Facebook Twitter YouTube YouTube
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MAM | Marketing
Tata Motors' digital campaign for new XL trucks
Tata Motors has created a unique digital first campaign to introduce its new XL range of trucks called, 'Keep Loading'. The campaign was created and conceptualised by Havas Media to amplify that the new range of Tata trucks have15 per cent more loading capacity.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Suzuki highlights low fuel usage in new campaign
Suzuki Motorcycles India has launched a new series of campaigns for its hugely successful Access range of scooters. Created by Happy mcgarrybowen, the campaign line "Kam Peeta Hai" is a humorous yet bold take on Access's stand-out feature, the superior mileage.
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MAM | Marketing
VIP launches contest for best RJs
VIP Industries will be undertaking a multi-media campaign with radio as a lead medium for 'VIP RJ of Radio Station'. The contest is an intra-station and inter-city competition amongst popular RJs from Mumbai, Delhi, Bangalore and Kolkata.
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MAM | Marketing
Lotus Make-up brings out women's inner shine
Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday. The campaign showcases how modern women break all stereotypes in their life.
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Television | TV Channels
Panchal helps Star Bharat top Hindi GECs across genres
Television | TV Channels
Focus Group to launch Kannada news channel
Television | TV Channels
World Television Premiere of Judwaa 2 on Star Gold
iWorld | OTT
Times Network hosts Digital India Summit and Awards 4.0
Television | TV Channels
Nickelodeon kid's choice awards 2017
Television | TV Channels
&Privé HD celebrates the birthday of the Steven Spielberg
Television | TV Channels
Eros International inks co-production pact with Drishyam Films
iWorld | Social Media
Bloomberg launches 24/7 news network on Twitter
Television | TV Channels
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018
- Top 3 Ads of the Week: Too Yumm, Amul, Vodafone PBL
- Why Real Estate Brands in India Need to Look Beyond Celebrity Endorsers
Source: Ad Age India
- Salman Khan to be the ambassador of Nitin Gadkari's e-cycle drive
- Government spent Rs 970 crore on advertisements in 2016-17
Source: FE
- Godrej Eon's new ad campaign is a 'symphony of sneezes and scratches'
- Lotus Make-Up promises to make you #SparkleEveryday with its new ad campaign
Source: ET Brand Equity
- Rakhi Sawant claims the condom ban is meant to sabotage her ad
Source: BH
- Banning condom ads on TV won't serve the purpose, say city students
Source: TOI
- Brands are taking control of their media spending, and ad agencies should be alarmed

Source: BI

- Apple is rattling ad tech with Safari's anti-tracking moves
- 5 things we learned about Amazon's ad ambitions this year

Source: Digiday

- Online mortgage broker Uno appoints Ugly for brand advertising
- Why cost-per-second ad pricing creates an economic incentive

Source: The Drum

- Advertising Standards Bureau Unveils Its 10 Most Complained About Ads For 2017

Source: B&T

- FTC: 'Common Sense' Techniques Improve Ad Disclosures

Source: MediaPost

- 5 Times Advertisers Tried to Re-program You

Source: B2C

Movies | Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan
Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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