15 December 2017 | Volume 67 Issue No:55   Facebook Twitter YouTube YouTube
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MAM | Marketing
55% marketers make better decisions with machine learning: iProspect report
Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Blackberrys gives digital mandate to FoxyMoron
Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties.
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MAM | Marketing
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018
Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018.
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MAM | Marketing
Kajaria Ceramics launches campaign with Anushka Sharma
Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador.
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MAM | Marketing
Greenply questions your plywood choice
Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture. When it comes to investing in attractive furniture, an average Indian consumer holds nothing back.
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Regulators | MIB
MIB bumps up TV channel processing fee
Satellites | Satellite Operators
Govt assures ease in licensing norms to TV channels, satellite operators
Television | TV Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers
Television | TV Channels
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm
Television | TV Channels
Disney to buy 21st Century Fox assets for $52.4 billion
Regulators | MIB
VTV & DY365 to go off air for violating programming act
iWorld | OTT
Discovery to launch digital channels, ties up with telcos
- Watch PV Sindhu play against an android in Panasonic Batteries' latest ad campaign
- FreshLook gets Disha Patani on board as the brand's new ambassador
Source: ET Brand Equity
- Snapchat Makes It Easier for Advertisers to Build AR Experiences
- Criteo Tumbles on Impact of Latest IPhone Web Ad Limiting Tech
Source: BQ
- Thursday Wake-Up Call: BuzzFeed's Swipe at Google and Facebook. Plus, Disney-Fox Updates
Source: Ad Age India
- The top 10 Christmas YouTube ads in 2017
Source: MW
- Mahesh Babu, Ranveer Singh in one frame? Namrata Shirodkar shares pics from ad shoot in the US
Source: HT
- Russians spent less than £1 on Brexit-related ads: Facebook
Source: Indian Express
- Condom Advertising: Why Is Your Bias Selective, Minister?
Source: YKA
- Gender stereotyping to be banned in U.K. ads starting next year
Source: Yahoo
- Over-The-Top Video Ad Spending Jumped in 2017
- Ad Views in Premium Content Rose 24% in 3Q, Says FreeWheel

Source: Broadcasting Cable

- Is Your Facebook Ad Campaign Status 'Complicated'? Here's Why

Source: Forbes

- Sign of what's to come: Amazon is benefiting from the holiday ad rush

Source: The Verge

- Criteo Tumbles on Impact of Latest iPhone Web Ad Limiting Tech

Source: Bloomberg

- Pandora's free users can now listen to music on demand after they watch an ad

Source: Digiday

- Federal regulators approve narrow Facebook ad disclosure

Source: USA Today

- The digital media black hole: A look at ad spend and bookings through Google and Facebook

Source: Ad News

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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