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  14 December 2017 | Volume 67 Issue No:54   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey
Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions' Lifetime Achievement Award, the Lion of St Mark.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
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MAM | Marketing
Coca-Cola launches Maaza Gold
Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes. The new variant of Maaza offers consumers an indulgent, thicker and smoother mango drink.
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MAM | Marketing
Cipla launches TVC for ActivKids Immuno Boosters
Mothers' concern for their children's health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.
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MAM | Media and Advertising
Expedia asks you to try it out
Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.
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DTH | DTH Operator
Airtel TV valuation at $1.75 bn as Warburg Pincus picks up 20% stake
 
iWorld | Social Media
Semi-urban connect helps FilterCopy attain top slot on Facebook
 
 
iWorld | OTT
Indians binge watch Netflix faster than global average
 
Television | TV Channels
World television premiere of Maragadha Naanayam on Zee Tamil
 
 
Television | TV Channels
Disney expected to announce 21 CF buyout tomorrow: media reports
 
Television | TV Channels
Republic TV to track real-time data for Gujarat elections
 
Regulators | TRAI
Jio continues leading broadband subs addition while wireline internet loses subs in Oct
 
 
   
- Advertisers, marketers spending Rs 100 crore on movies per year: Report
- SC leaves it to government to regulate ads on pre-natal sex tests on internet
Source: ET
   
- Cannes lifetime award caps Pandey brothers' ad journey
- Teaser ad for JetSynthesys: Sachin reprised
Source: BS
   
- Condom ad ban: CAIT hails move, says such ads "violate social values"
- MedLife's ad campaign explains why the online pharmacy is a safe bet for the 'health obsessed'
Source: ET Brand Equity
   
- Advertising dollars have not shifted from linear TV to digital: BCG's John Rose
Source: Live Mint
   
- Condom ad ban in World's second most populated country? Just saying…
Source: Times Now
   
- Here's Where Govt's Restriction on Condom Ads on TV will Hurt the Most
Source: Ad Age India
   
- Google, Facebook dominated online ad revenue in Q3, 2017
Source: BGR
   
- India draws flak for banning 'indecent' condom ads on daytime TV
Source: Reuters
   
- Facebook to Book Advertising Income Locally Amidst Political Burden
Source: News18
   
 
   
- Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads
- Facebook's Brexit probe unearths three Russian-bought "immigration" ads

Source: TC

   
- Know AAP from AMG and AMS: How Amazon's major ad offerings work
- Sports publisher GiveMeSport is growing revenue by cutting ads

Source: Digiday

   
- The Christmas ad formula? Kids, animals, but, most of all, emotions

Source: The Guardian

   
- Fox's 'A Christmas Story Live!' Will Air First Live TV Ad For A Movie

Source: Deadline

   
- Ousting an Accused Harasser Wasn't Enough. Ad Agency Staff Wanted to Know Why.

Source: WSJ

   
- Google lies about click-fraud refunds and tried to destroy us - ad biz

Source: The Register

   
- Twitter's hilarious new ad addresses one of its biggest problems - that Twitter is too hard to use

Source: Recode

   
- The $177,843.34 Facebook ad test: Collection vs. single video

Source: VB

   
     
Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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