12 December 2017 | Volume 67 Issue No:52   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
LG astronaut becomes the most watched ad in India this year
YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Levi's hands over media duties to OMD
Following a comprehensive market review, Levi's has appointed OMD India to handle its media duties from its Bengaluru office. The appointment builds on the media network's global relationship with the denim brand that started in 2009 and has grown to now include over 25 markets.
continue reading...
MAM | Marketing
Dentsu Webchutney to handle creative for Goomo
Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney's Mumbai office.
continue reading...
MAM | Marketing
Ola gets Viraj Chouhan to head communications
Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.
continue reading...
iWorld | OTT
Mastiii and PEN tie-up for win-win deal
Regulators | MIB
MIB consolidates media units
Television | TV Channels
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December
Television | TV Channels
Mairu Gupta and the art of building the NBA in India
iWorld | VOD
Focus shifts to online streaming for Eros
Television | TV Channels
Republic TV, BTVI join hands for budget coverage
- No child's play: Condom ads banned from 6 am to 10 pm in India
Source: ET
- Ad spending in India to grow 12.1% in 2018: Magna report
Source: Live Mint
- HC tells govt to issue new ad for recruiting teachers
Source: The Hindu
- Cosmetic brands embrace digital advertising
Source: BS
- Virat Anushka Wedding: Ad Gurus Differ on How This Will Affect the Couple's Brand
Source: News18
- Addressable Advertising: An Upgrade for Travel Brands
Source: Ad Age India
- Ads that India watched, loved and shared on YouTube in 2017
Source: ET Brand Equity
- UK programmatic ad spend to surpass £3bn in 2017
Source: MW
- Ignoring warnings, Facebook allowed political ads that were actually scams and malware
Source: Scroll
- Special scheme of auto fare: RTO asks Pune police to register complaint against Ola ad
Source: Indian Express
- Delhi High Court tells state to issue ads for teachers
Source: DNA India
- TfL hunts six brands to become exclusive ad partners for Elizabeth line
- Pro skier Julian Carr crowdfunding Super Bowl ad to raise global warming awareness

Source: The Drum

- Zyper thinks 'micro influencers' are the future of online advertising

Source: TC

- Snapchat is trying to make inroads with advertisers in China

Source: Digiday

- This Instagram Story ad with a fake hair in it is sort of disturbing

Source: The Verge

- Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it

Source: Fierce Pharma

- How to stop rogue ads that can set you up for malware

Source: Yahoo

- Microsoft's '3D Holiday' Ad Is a Whimsical, Out-of-Earth Inclusion Parable

Source: Ad Week

- Shri Thanedar Launches First Television Ad

Source: BI

- Super PAC's Facebook Ads Back Roy Moore Because Doug Jones Supports NFL Kneelers

Source: Huffington Post

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. ? 2001-2017. All Rights Reserved.
*If you are not able to see the mailer, please click here