11 December 2017 | Volume 67 Issue No:51   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media And Advertising
Festival of Bharat to cast the spotlight on India
History repeats itself but this time there's a twist. A London-based investor and indophile is spellbound by India but he's got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India's culture to the world - The Festival of Bharat (FoB).
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
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MAM | Marketing
Soho Square wins creative mandate for Medlife
Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire experience a seamless process.
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MAM | Marketing
Telangana govt & Oyo team up for hospitality development
The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo's new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.
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MAM | Marketing
Britannia NutriChoice promotes healthy food choices
Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the results might show up late, the feeling of instant gratification is immediate.
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Regulators | MIB
MIB consolidates media units
 
iWorld | OTT
Apple to acquire Shazam
 
 
Television | TV Channels
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December
 
 
Regulators | MIB
'Sanskari' India wants condom ads off primetime
 
iWorld | OTT
Green Gold, Amazon Prime put Kerala martial art on the map
 
Television | TV Channels
Music channels bet on shows to boost viewership
 
 
   
- Newspapers' share of ad pie set to get bigger next year
- Right policies to help India achieve $1 tn digital services by 2022: Report
Source: ET
   
- India's Adex Set to Grow by 12.1% in 2018, Says IPG Mediabrands Report
Source: Ad Age India
   
- CEAT Safety Handle Grip Pepper Spray Will Make Scooter Riding Safer For Women
Source: India
   
- Making a difference: Teenager's passion sets an example in Kashmir
Source: BS
   
- WHATTT! Ranveer Singh and south superstar Mahesh Babu team up for THIS Ad!
Source: Bollywood Bubble
   
- 'Mughlai, dadhi-topi and Babri': Hindu polarisation is at the heart of BJP's campaign
Source: Scroll
   
- Singtel embraces the weepy Christmas ad with spotlight on the lonely elderly
Source: Mumbrella
   
- Google's Privacy Practices Are A Matter Of Public Concern
Source: BQ
   
 
   
- Super Bowl LII Ad Tracker: All About the Big Game's 2018 Commercials
- Coco de Mer's Christmas Ad Is Perfect for Those on the Naughty List

Source: Ad Week

   
- Contagious Founder Paul Kemp Robertson On The Future of Advertising

Source: Forbes

   
- PlayStation remains on top of game industry ad spend in November

Source: VB

   
- Dem group releases new ad showing Nick Saban as Alabama write-in candidate

Source: The Hill

   
- Microsoft's holiday ad brings adorable monsters to life with Paint 3D

Source: The Verge

   
- Facebook allowed political ads that were scams and malware

Source: Salon

   
- Why You Won't See This Christmas Ad On the Side of DC Buses

Source: CBN

   
     
Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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