24 August 2017 | Volume 66 Issue No:78   Facebook Twitter YouTube YouTube
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MAM | Marketing
Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise
Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day. The daily impression rate on Truecaller's in-app advertising platform has grown by over 300 per cent in the past year.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Media And Advertising
Six Inches bags creative responsibilities for five brands
Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are -- B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.
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MAM | Media And Advertising
Publicis India pockets Big FM mandate
Reliance Broadcast Network Limited's radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency. The agency's Delhi office will be managing the brand's activities. With this, the listeners will surely look forward to more innovative and interactive on-goings.
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MAM | Media And Advertising
SVG Columbus wins Sportzlive's digital duties
SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India's only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency's Delhi office.
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MAM | Marketing
Vodafone encourages eco-friendly 'visarjan'
Vodafone India HAS unveiled its unique initiative 'Vodafone Eco-Ponds' on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone's Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help citizens across the city celebrate and immerse Ganesh idols in an environment friendly manner.
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Regulators | TRAI
Training programme on collaboration among digital societies commences in capital
iWorld | OTT
Dekkho & VuLiv tie up for video sharing & syndication
Television | TV Channels
ABP News TV says it has crossed 7-mn mark on Twitter
Television | TV Channels
Jawahar Goel raises alarm of emerging Star cricket monopoly
iWorld | OTT
Viacom18 & govt announce anti-piracy partnership
Regulators | Supreme Court
SC show cause to BCCI: Why Lodha panel recommendations not implemented
iWorld | VOD
Hotstar rolls out attractively-priced Premier League offer
- Govt clarifies on GST rates for ad agencies offering print media space
- Deepika Padukone dons a mask for Asian Paints' new ad
Source: Live Mint
- Brand IPL gets stronger, valuation soars to $5.3 billion
Source: ET
- Sruthijith KK quits as Huffington Post India editor
Source: Medianama
- Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
Source: DNA India
- Ad group WPP cuts annual sales forecast on weak client demand
Source: BS
- Ad Age Wake-Up Call: Google and Walmart Partner Up, While WPP Cuts Its Forecast
Source: Ad Age India
- How brands are switching up their approach to magazine advertising
Source: MW
- Truecaller app advertising registers 300% surge; records 200 million impressions
Source: ET Telecom
- Falling Advertising Budget Takes Toll on Indonesian TV Stocks
Source: Bloomberg Quint
- As programmatic native turns two, so begins a transformation of ad strategies
- Pampers modifies premature baby ad as emotions run high

Source: The Drum

- The Washington Post brings artificial intelligence to its native ads

Source: Digiday

- Falling Advertising Budget Takes Toll on Indonesian TV Stocks

Source: Bloomberg

- Sports Gave TV Advertising a Boost in July: SMI

Source: Multichannel

- Paid-Search Advertising Still Outranks Social In Performance

Source: Media Post

- Man receives harassing calls after Trump rally 'actors' ad on Craigslist uses his phone number

Source: NY Daily News

- Bloomberg expands into consulting in search for new media model

Source: FT

- Federal advertising 'blacklist' of websites includes far-right outlets

Source: CBC

Movies | Hindi
Bareilly Ki Barfi -- Insipid
Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week's release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and,
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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