23 August 2017 | Volume 66 Issue No:77   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept
Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Media And Advertising
LG launches #HungerFreeIndia campaign
LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.
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MAM | Media And Advertising
Be smart in phone buys, say kids in Flipkart TVCs
Smartphones are a basic necessity today and consumers spend a great deal of time researching on what's the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the phone elsewhere.
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MAM | Media And Advertising
DigitalF5 bags Mainland China & Oh! Calcutta mandate
DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.
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MAM | Media And Advertising
Pensol campaign shows what dreamers could do
Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.
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Cable TV | People
DishTV hires Reliance Cap' Kataria as HR chief
Television | TV Channels
Carnival Cinemas appoints Mohan Umrotkar as CEO
Television | TV Channels
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair
Regulators | Supreme Court
DD can't share sports feed with pvt DTH or cable channels: SC
Cable TV | MSO
HVL receives NCLT nod for GIL's HITS to de-merge into Indusind Media
iWorld | OTT
Floyd Mayweather vs Conor McGregor boxing fight on Indian OTT VEQTA4
Regulators | High Court
Karti told to move petition relating to INX Media in Delhi High Court
- Digital advertising spends in India to reach Rs. 9,700 crore by end-2017
- Twitter Advertiser Index: The sports special
- Shah Rukh Khan to endorse deodorant brand Denver
Source: ET Brand Equity
- Network Advertising Wins Creative Mandate for Mahindra Lifespace Developers
- FCB India Appoints Jyotsana Singh Kaushik as Vice President
Source: Ad Age India
- Festive weekends bolster cinema advertising industry
- ICICI Prudential Life's campaign on cancer survivor goes viral
Source: Live Mint
- Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
Source: DNA India
- Deepika Padukone Looks Stunning In A 1920s Avatar For A New Ad
Source: iDIVA
- This Amazing Ad Explains Why It's Not The End Of The World If You Don't Get A College Placement
Source: Scoop Whoop
- Does the brand crackdown on media transparency go far enough?
Source: MW
- 'Completely illegal activity' causes ad watchdog to reprimand eHarmony
- 'Whitelisting is a blunt instrument in the fight against ad fraud'

Source: Mumbrella

- Google rejects levy on aggregators to help pay for Australian journalism

Source: The Guardian

- 'Whitelisting is a blunt instrument in the fight against ad fraud'

Source: Mumbrella

- Attention app publishers: Mobile ad dollars for the taking

Source: VB

- McConnell allies blast Flake opponent in new 'Chemtrail Kelli' ad

Source: The Hill

- Washington State Patrol criticized after recruitment ad shows up on Breitbart News

Source: Seattle Times

- Patagonia's first TV ad gets political as national monuments decision looms

Source: Retail Dive

Movies | Hindi
Bareilly Ki Barfi -- Insipid
Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week's release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and,
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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