22 August 2017 | Volume 66 Issue No:76   Facebook Twitter YouTube YouTube
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MAM | Marketing
Kyoorius unveils its jury, Karen Welman to be foreman
The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Marketing
MTV & HP provide 'Fame-istan' to budding filmmakers
Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom.
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MAM | Media And Advertising
Network bags Mahindra Lifespace creative mandate
Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.
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MAM | Media And Advertising
Mufti's digital campaign triggers sale
Mufti's pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.
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Television | TV Channels
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo
Television | TV Channels
Sports entertainment: Mediacorp gains access to ONE Championship content
Television | TV Channels
Asianet News Digital's suvarnanews.tv claims to have registered 20 times Y-o-Y growth
Television | TV Channels
Doordarshan puts off 37th FreeDish auction
Television | TV Channels
CSA T20 Global League reschedules player draft dates
Television | TV Channels
Star Sports 1, HD, Hotstar & BWF YouTube to show World Badminton C'ship from 330pm today
Television | TV Channels
9XM & Bindass Play slip, Mastiii retains lead
- Brands latch on to six-second unskippable ads on digital platforms
- Caribbean Premier League: Twitter in video sponsorship tie-up with Hero MotoCorp
Source: Live Mint
- Digital ad spend expected to grow at 33% by December 2017
Source: ET
- Facebook will allow advertisers to run mid-roll ads for longer videos
Source: Medianama
- Deepika Padukone Looks Stunning In A 1920s Avatar For A New Ad
Source: iDIVA
- Advertisers Rip a Page From Wall Street Playbook to Curb Fraud
Source: Bloomberg Quint
- New York goes back in time with revival of hand-painted ads. See pics
Source: Hindustan Times
- McDonald's India terminates franchise deal with CPRL
Source: ET Brand Equity
- Car depot at Aarey: Activists see red over MMRC ad
Source: Indian Express
- Online bookmaker NGS Bet launches European ad campaign with Media Agency Group
- Children exposed to record numbers of gambling ads as marketers hit the jackpot

Source: The Drum

- ESPN Taps Ad Agency Droga5 for New Branding Effort

Source: WSJ

- NBCU Taps Trevor Fellows To Oversee Digital Ad Sales And Strategy

Source: Deadline

- Green group launches ad against regs reform

Source: The Hill

- Dr. Reddy's revives ex-Novartis OTC brands with slate of new ad campaigns

Source: Fierce Pharma

- Groundhog Day! ACCC again calls for truth in broadband advertising

Source: The Register

- Apple's 'hidden' job ad found online

Source: BBC

Movies | Hindi
Bareilly Ki Barfi -- Insipid
Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week's release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and,
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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