18 August 2017 | Volume 66 Issue No:74   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
'McCafe for everything' digital campaign launched
McDonald's India has rolled out a thematic, digital-led campaign 'There's A McCafé For That'. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there's always McCafé for it.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Media And Advertising
Vizeum wins media mandate for Bauli India
Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.
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iWorld | OTT
PeerLogix signs OTT ad pact with DMP & Neustar
PeerLogix has announced that it had signed a 12-month revenue sharing agreement with an unspecified Data Management Platform (DMP) in the digital advertising industry.
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iWorld | OTT
Airtel & TVF create internet's live reality show
Nomophobia - the fear of being without your mobile phone or being unable to use your phone for some reason. Bringing this phobia to life with a hilarious twist is internet's first ever live reality show, TVF is presenting -- Airtel connected live.
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iWorld | VOD
Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug
Television | TV Channels
BCCC directs 'Pehredaar Piya Ki' to late night slot with disclaimers
Television | TV Channels
Heartwarming friendship: Pete's Dragon on Star Movies Select HD on 19 Aug
DTH | DTH Operator
Dish TV India reports muted numbers for first quarter
Television | TV Channels
Republic TV & Pushkar's kin restrained, hearing on 21 Sept
Television | TV Channels
Star Bharat to be available on DD FreeDish as b'caster's fourth FTA offering
Television | TV Channels
FremantleMedia appoints Aradhana Bhola as India MD
- Nestle accused of pilfering Atari 'Breakout' game for 'Kit Kat' ads
- New research could help reveal who is buying online trafficking ads
Source: Reuters
- #StartWithTheExpert says Shah Rukh Khan in Hindware's new ad campaign
- Suresh Raina roped in as brand ambassador for IPOL Lubricants
Source: ET Brand Equity
- International round-up: US TV giants cut ads & the trial aimed at reducing ad fraud
Source: MW
- Ad Age Wake-Up Call: How Apple, Facebook and Starbucks Responded to Trump
Source: Ad Age India
- Telecom Stock Roundup: AT&T Faces Deceptive Ad Trial, T-Mobile US Launches Smartphone
Source: Investing
- Alibaba's Grip on Consumers Drives Sales Past Estimates
Source: Bloomberg Quint
- New features for Google's productivity apps are designed for teamwork
Source: Live Mint
- You Won't Believe How Much Money Karisma Kapoor Makes Every Year Despite Not Acting In Films
Source: India
- GroupM Softens Viewability Standards for Video Ads in Social Media
- Facebook Courts Marketers With In-Stream Video Ads
- Spotify Has Big Ambitions for Ad Business

Source: WSJ

- Advertising Is Commoditized -- But You Don't Have To Be
- How This Ad Exec Is Crushing the Competition

Source: Forbes

- The Monkeys Win Round Two Of Sirens With 150-Word Radio Ad For Ice Break

Source: B&T

- YouTube Exec Lyor Cohen: We Pay More in the U.S. Than Other Ad-Supported Music Services

Source: Variety

- Ad watchdog will 'most likely' not consider same-sex marriage ad complaints

Source: Mumbrella

- Where is the empathy in Singapore's advertising?

Source: The Drum

- Addressable TV Advertising Efforts Need To Integrate Household Data

Source: Media Post

Movies | Hindi
Toilet -- Ek Prem Katha may spring a surprise
Unlikely as it may seem, Akshay Kumar's Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film's collections took huge jump on Saturday followed by another leap on Sunday.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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