McDonald's India has rolled out a thematic, digital-led campaign 'There's A McCafé For That'. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there's always McCafé for it. continue reading...
Virat -- 'Go Smaaash It!'
Storyboard:
TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.
Producer:
Ashmith Kunder
Purpose
of the ad:
This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."
Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch. continue
reading...
PeerLogix has announced that it had signed a 12-month revenue sharing agreement with an unspecified Data Management Platform (DMP) in the digital advertising industry. continue
reading...
Nomophobia - the fear of being without your mobile phone or being unable to use your phone for some reason. Bringing this phobia to life with a hilarious twist is internet's first ever live reality show, TVF is presenting -- Airtel connected live. continue
reading...
Unlikely as it may seem, Akshay Kumar's Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film's collections took huge jump on Saturday followed by another leap on Sunday.
continue reading...
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.