17 August 2017 | Volume 66 Issue No:73   Facebook Twitter YouTube YouTube
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MAM | Marketing
36% more active digital display ads this month
The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Media And Advertising
Dhoni narrates old bat & new Orient LED story
Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
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MAM | Media And Advertising
I-Day: Hero salutes true heroes behind heroes
Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.
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Television | TV Channels
Nick celebrates 'helper kids,' launches Halo
As part of Nickelodeon's commitment to recognize real kids who are making a difference in the world, the network is launching the Nickelodeon Halo Movement, a new year-round pro-social initiative celebrating kids who are helping and leading others (Halo).
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DTH | DTH Services
Television viewership stable despite VoDs, says DISH TV exec
Television | TV Channels
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes
Television | TV Channels
Rajkummar wins award for Trapped, 'Shab' Australian premiere on 18 Aug
Cable TV | MSO
Arasu seeks more time to go digital as it waits for STBs
iWorld | VOD
Amazon Prime to stream Padmavati & 'Lipstick Under My Burkha'
Television | TV Channels
Movies Now & DD Sports top respective genres: Chrome
Television | TV Channels
Boxing Federation of India set to extend pro-league bid submission date (updated)
- Katrina Kaif revisits her childhood in Berger Paints' latest ad campaign
- New York goes back in time with revival of hand-painted ads
Source: ET Brand Equity
- HT Media Ad revenues hit by GST; Reworking Digital Quotient Business
Source: Medianama
- Advertising's Real Problem Is the Agency Commoditization Crisis
Source: Ad Age India
- Ceat Tyres new ad campaign: Splash of humour for a safe ride
Source: BS
- She Paid More Taxes: Rahul Ravindran Slams Snapdeal Ad, Wife Chinmayi Cheers
Source: NDTV
- 125 years of Pune's greatest festival - Ganeshotsav - and no brand ambassador... yet
Source: Hindustan Times
- McCain takes 'bold' step to deal with misrepresentation of modern families in advertising
Source: MW
- Pakistani ad defining what freedom means to women drives the point home
Source: DNA India
- Tencent profit surges 70% in Q2 due to strong growth in mobile games & advertising
Source: ET Tech
- CMO Today: Marketers Seize More Control; Web Firms Buoy Ad Spending; Apple's $1 Billion Content Budget
- Brands Look to Take Back Some Digital Control From Ad Agencies

Source: WSJ

- Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

Source: Forbes

- Zillow says consumer agency is threatening legal action over its ad practices

Source: Washington Post

- Procter and Gamble's new anti-racism ad is roiling white America

Source: QZ

- Samsung ad claims Galaxy S8 is sand-resistant

Source: Cnet

- Kaia Gerber and Gabriel-Kane Day Lewis Star in Hudson Denim Ad

Source: Teen Vogue

- Europe's Old Media Forge Ad Pacts in Fight With Facebook, Google

Source: Bloomberg

- AT&T liable for $4B in deceptive DirecTV ad suit, FTC says

Source: FierceCable

Movies | Hindi
Toilet -- Ek Prem Katha may spring a surprise
Unlikely as it may seem, Akshay Kumar's Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film's collections took huge jump on Saturday followed by another leap on Sunday.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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