28 April 2017 | Volume 65 Issue No:99   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Baahubali-2 teams up with Hike Messenger & Camlin
In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli's dream Project - Baahubali 2.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
Social Samosa 'Gold' for Zee Yuva
Zee Yuva creates huge buzz in the industry by winning 'Gold' award in Media and Entertainment category by one of India's top media publishing Site-Social Samosa.
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MAM | Marketing
Interactive Avenues wins Great Indian Workplaces Award
Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017
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MAM | Marketing
Bajaj Allianz maintains #AwkwardSilence on WATConsult idea
Bajaj Allianz General Insurance has launched a digital campaign titled "Awkward Silence", to create awareness about the importance of having insurance amongst consumers.
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Cable TV | Local Cable Operators
Furnish details of cable connections, Delhi Govt asks operators, MSOs wary of cascading effect
 
Television | TV Channels
Discovery Asia partners VS Media & Tabilabo
 
 
Television | TV Shows
IRAA nominations date extended to 10 May, regional categories
 
Television | TV Channels
Tomorrow's bigwigs in 'India Inc 2.0' on ET Now
 
Television | TV Channels
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur
 
 
Regulators | TRAI
HC orders on Star plea for stay on TRAI tariff today
 
Television | TV Channels
GEC leaders retain respective positions with drop in ratings
 
DTH | DTH Operator
Service, quality & delivery: DishTV becomes world's only CMMI L4-assessed M&E company
 
 
 
- Alphabet ad autopilot heads for profit and bother
Source: TOI
   
- Here Are Some Memorable Ads Vinod Khanna Has Left Behind
- Top Advertisers of the Week: HUL Continues to Lead As Top Advertiser, Dettol as Top Brand
Source: Ad Age India
   
- WATCH: This Pakistani biryani ad on how food unites people is winning hearts on the Internet
- VIDEO: This little boy sees an adult club ad on van and crashes his bike into a shop
Source: IE
   
- 'Activists' Cancel Shooting Of An Ad Film In Jaipur For Recreating Pakistan On The Set
Source: Scoop Whoop
   
- YouTube ad boycott could spell trouble for Alphabet's Google
Source: ET Brandequity
   
- I-Com Global Summit 2017: How to champion native advertising
Source: Campaign India
   
- Skin lightening under fire as Indians seek whiter shade of pale
Source: FE
   
 
- Heineken's new ad about political unity tries to succeed where Pepsi failed

Source: VOX

   
- Google Parent Alphabet Q1 Revenue Rises 22%, YouTube Ad Controversy Doesn't Hamper Results

Source: Variety

   
- Facebook lets content owners claim ad earnings of pirated videos

Source: TC

   
- Black women offended when hair-care company runs ad reaching out to whites. The walk back is swift.

Source: The Blaze

   
- Pedigree Remarkably Flips the Script in Its Latest Pet Adoption Ad

Source: Adweek

   
- How a Wine Brand Advanced Digital Ad Measurement

Source: WSJ

   
- Google Cloud growth is outpacing the company's ad business

Source: PC World

   
- We're Not Really Sure What's Going on With This Prada Campaign for Pre-Fall 2017

Source: The Fashion Spot

   
   
     
Movies | Hindi
Noor...Insipid...
Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, 'Karachi, You Are Killing Me!' The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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