26 April 2017 | Volume 65 Issue No:98   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Nycil launches 'no tensio'' campaign during summer
Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
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MAM | Media and Advertising
Glucon-D campaign joins forces with water
Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign 'Sirf Paan Nahi, Glucon-D wala Paani.'
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MAM | Media and Advertising
Raman Kalra joins PwC India as entertainment & media sector advisory leader
Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader).
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MAM | Media and Advertising
McCann bags Sony India's creative mandate
Sony India has appointed McCann World Group as its new creative agency in India after an extensive selection process.
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MAM | Media and Advertising
Republic appoints Laqshya media group as the OOH Agency
Laqshya Media group has announced its partnership with Republic as its OOH Agency on Record (AOR).
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MAM | Media and Advertising
UCNews' 'Spirit of Work' campaign with Tandon, Bedi & Khanna
Celebrating International Workers' Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its 'The Spirit of Work' campaign.
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iWorld | Telecom
Reliance Jio capex at Rs 18k cr in Q1-18, Retail's solid performance in FY-17
 
Regulators | I&B Ministry
Govt admits centralised content monitoring of TV and Radio 'non-workable'
 
 
iWorld | OTT
Reliance entertainment re- launches Bigflix with 9 languages
 
MAM | Media and Advertising
Republic appoints Laqshya media group as the OOH Agency
 
 
iWorld | OTT
Voot partners Google to launch VoD PWA
 
Regulators | I&B Ministry
Govt defers Datawind & Vodafone FDI proposals
 
MAM | Media and Advertising
Raman Kalra joins PwC India as entertainment & media sector advisory leader
 
 
 
- Bhushan Pandya asks tourism department to withdraw Wild Ass ad
Source: TOI
   
- Ad Spends Likely to Increase Post GST Rollout in India: Report
- Chevrolet's 'Safety Ninjas' Reinstate Child Safety Measures on Roads
Source: Ad Age India
   
- After Padmavati, ad film set vandalised over 'Pak signs'
Source: IE
   
- Amul vs HUL: 5 legal battles over brands that can decipher the case
Source: Live Mint
   
- Leader Board: Presenting India's most viewed cricket themed ads
Source: ET Brandequity
   
- A print campaign inspired by this Gujarat tourism advertisement is angering conservationists
Source: Scroll
   
- Burger King ad 'speaks' to viewers' Google Assistant-powered smart speaker.
Source: File Hippo
   
 
- Theories About A.D.'s Identity On 'Pretty Little Liars' That Might Blow Your Mind

Source: Romper

   
- SheaMoisture Apologizes for Ad with Mostly White Models

Source: Snopes

   
- Advertisers Can Now Buy Targeted TV Spots Through Google's Ad System

Source: Forbes

   
- Call the state department's ad for Mar-a-Lago what it is: a plea for corruption

Source: The Guardian

   
- BMW Telegraph ad banned for championing speed and encouraging irresponsible driving

Source: The Drum

   
- Amazon looms quietly in Australian TV ad landscape

Source: The Australian

   
- How Google Blocked A Guerrilla Fighter In The Ad War

Source: Fast Company

   
- Is Lady Gaga a Good Fit for Tiffany & Co's New Legendary Style Campaign?

Source: The Fashion Spot

   
   
     
Movies | Hindi
Noor...Insipid...
Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, 'Karachi, You Are Killing Me!' The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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