21 April 2017 | Volume 65 Issue No:96   Facebook Twitter YouTube YouTube
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MAM | Marketing
Wizcraft ties up with Tussauds S'pore for interactive IIFA
As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world's first permanent IIFA Awards Experience.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Media And Advertising
30 Audis to be won in Kalyan global campaign
Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3's on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms.
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MAM | Media And Advertising
Youth drive #Breathe clean air campaign
To address the alarming air pollution in the capital, city's youngsters have organised '#Breathe' - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.
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MAM | Media And Advertising
Dentsu Webchutney appoints Ajay Ahluwalia as ECD
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency's Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JK Tyres.
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MAM | Media And Advertising
Milo campaign shows how critical is sports for kids
Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).
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MAM | Media And Advertising
UFO to monetise United Media screens' ad inventory
UFO Moviez India Limited (UFO) has announced a strategic tie-up with United Media Works Pvt. Limited (UMW), a digital cinema technology and service provider having more than 300 digitised cinema screens on its network in India.
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Television | TV Channels
India Today & ABP slip, NDTV 24X7 & India TV climb a slot each as Aaj Tak reigns
Television | TV Channels
FutureWorks renews ties with Barco, acquires 4K projector
Television | TV Channels
Chaka Chak Comedy promises laugh riot this weekend
Television | TV Channels
Jackman starrer 'Eddie the Eagle' to premiere on Star Movies Select HD
Regulators | TDSAT
SPN India-SITI Networks dispute: TDSAT rules in favour of SPN RIO agreement (updated)
Television | TV Channels
Network18's Vinit Jain calls it a day
Television | TV Channels
Sony Sab upgrades in two genres, SET drops out of Top 10
Television | TV Channels
IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve
- Network18 operational revenue declined 18% due to ad spend pullback
- Google plans to block pop-ups, auto-play video and prestitial ads: report
Source: Medianama
- The Ad Industry's Great Powers Consider Adopting Ad Blocking on a Wide Scale
- Our Attempt is to Break Down 'Fitness' into Real, Achievable Steps: Gunjan Soni on HRX's New Ad
Source: Ad Age India
- Deepika Padukone gets TROLLED for her latest Coca Cola ad!
Source: DNA India
- Remember MILO? The malt milk beverage is back with an all new ad campaign
Source: ET Brand Equity
- Jimmy Kimmel, Matt Damon Roast United Airlines With Spoof Ad
Source: News18
- Lauren Hutton turns heads at 73 in new lingerie ad
Source: Reuters
- FTC to Instagram Stars: Be More Transparent About Ads
Source: PC Mag
- 'Leading Indian advertisers shared their growing concern on media transparency': Stephen Broderick
Source: Campaign India
- Flipkart steps up brand partnerships in sports and fitness category for exclusive product lines
Source: The Hindu Business Line
- Google considering an ad-block feature to Chrome: Report
Source: Indian Express
- Serena Williams and Steph Curry's TV ad is grand slam for Chase
- SMI: TV Ad Spending Rose 0.9% in First Quarter

Source: Broadcasting Cable

- Pinterest's Tim Kendall will talk the future of advertising at Disrupt NY 2017

Source: TC

- Don't try to pretend advertising is editorial content because consumers won't be fooled

Source: CNBC

- CMO Today: Fox News Enters the Post-O'Reilly Era

Source: WSJ

- Rachael Leigh Cook Remake 'Brain on Drugs' Ad for 4/20

Source: Rolling Stone

- Lauren Hutton shines in Calvin Klein underwear ad at 73

Source: CBS News

- Dem ad accuses Ga. special election Republican of 'living the high life'

Source: The Hill

- Celebrities warned over Instagram ads

Source: BBC

- Facebook apologizes for sponsored pro-Islamophobia ad

Source: City News

- APN Outdoor Launches Industry-First Formula For Transit Advertising

Source: B&T

Movies | Hindi
Begum Jaan.....A rebel without a cause!
The last memorable film on a brothel and prostitutes was Shyam Benegal's Mandi. The theme was that wherever there are people, a brothel is bound to spring up and, otherwise, wherever a brothel comes up, a town is bound to come up.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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