27 September 2016 | Volume 64 Issue No:51   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media And Advertising
Swachh Bharat Week: Sachin, Amitabh lead promotional videos
A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
MAM | Marketing
When brands think like publishers: CMS Asia 2016
As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016.
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MAM | Marketing
Budweiser brings 'What's Brewing' to India
Budweiser's latest campaign 'Always Brewing' derives its genesis from the brand's core principles of freedom, authenticity and ambition, and engages with today's generation- who, like the brand, are infused with the drive of constant progress and perfection.
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MAM | Marketing
Nestle supports 'Nanhi Kali'; changes packaging
Nestle India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.
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Satellites | Satellites Launches
ISRO's PSLV-C35 takes off successfully, Scatsat1 launched
 
iWorld | Telecom
Aircel-Maxis case: 2G court seeks to speed trial against Marans
 
 
Television | TV Channels
Star Gold to air Dishoom on 25 Sept
 
 
MAM | Marketing
Nestle supports 'Nanhi Kali'; changes packaging
 
iWorld | enews
Irdeto promotes Jonsson as senior vice president of global sales
 
iWorld | Telecom
Aircel-Maxis case: 2G court seeks to speed trial against Marans
 
Movies | Hindi
Siddharth Roy Kapur elected Film and TV Guild president
 
Regulators | TDSAT
TDSAT rules in favour of broadcaster against MSO
 
Television | TV Channels
Chrome week 38: English movies genre tops chart with 4.8 % OTS
 
Regulators | TDSAT
VXL and linked LCOs barred from receiving signals from any other MSO
 
 
- 'Choose the Next Driver Wisely': See Audi's Action-Packed Debate Ad
- Jeep Uses Cat Stevens Song in Unifying Debate Ad
- Nestle India Partners Nanhi Kali for Special Packaging of Iconic Brands Maggi, Nescafe & KitKat
- Ad Blocking Still Increasing Even as Some Consumers Say Ads Are Improving
Source: Ad Age India
   
- Slowdown in US political ad spending takes toll on broadcasters
- Thanks to Ad Club, Abby's now seen as an Indian award: Raj Nayak, Colors CEO
Source: ET
   
- Creative agencies tweak video ads for Facebook's silent screen
Source: Live Mint
   
- No more exes? Salman Khan & Katrina Kaif seen 'tying a knot' in Splash ad
Source: NewsX
   
- New York launches ad campaign to fight anti-Muslim rhetoric, violence

Source: Reuters

   
- Watch: This vintage ad starring a young Emraan Hashmi is endearingly beautiful
- Katrina Kaif in talks with well-known brands to collaborate on her new label

Source: Deccan Chronicle

   
- Google's VP of video ads: 'There is a high cost for marketers that bore our users'
Source: MW
   
- Reliance Jio sharing user call data with foreign advertising networks, Anonymous India alleges
Source: Scroll
   
- This ad telling women that jewellery defines them just enforced every wrong stereotype in the book!
Source: Indian Express
   
- ACER aiming big with Anushka Sharma as its Brand Ambassador
Source: The Hans India
   
 
- Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators
- IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads
- How the Unlikely Alliance of Ovation's 'Versailles' and Fiat Benefits Both Brands
- Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

Source: Ad Week

   
- Audi Gets Political With Its Presidential Debate Ad
- Miller Lite Is Going Hard After Bud Light in Its New Ads

Source: Fortune

   
- Heineken's Ron Amram Says Marketers Should Band Together to Boost Ad Agency Transparency

Source: WSJ

   
- Google Connects Display Ads To Store Visits And TV Ads To Brand Searches

Source: Forbes

   
- AOL signs seven-figure VR ad deal with American Family Insurance

Source: CNBC

   
- French news publishers believe solidarity is key to staving off ad blocking

Source: Digiday

   
- Coal industry mounts unusual court-focused ad campaign

Source: Politico

   
- Friends of the Earth fracking leaflet 'misleading', ad watchdog says

Source: BBC

   
- Clinton Turns to ESPN's Site to Taunt Trump in Debate-Day Ad

Source: Bloomberg

   
- Big name investors hand ad startup Medical Channel $25m to buy rival

Source: AFR

   
     
Movies | Hindi
Inauspicious period for films
The tradition was that no films released during 'shraaddh' as it was considered inauspicious. The exhibitors, in such an event, had to feed the cinema halls with either repeat run of old hits or dubbed films from southern India.
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Movies | Hollywood
Spielberg's 'Girl On The Train' releases on 7 Oct in India
Filmmaker Steven Spielberg's next production which is based on a psychological thriller novel by the British author Paula Hawkins The Girl On The Train will hit theatres in India on 7 October.
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