| Storyboard: |
video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years.
The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.
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| Creative Agency: |
| DDB Mudra |
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| Language: |
| Hindi |
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| Duration: |
| 3.04 minute |
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| Purpose
of the ad: |
McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives. |
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| Brand: |
| McDowell's |
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| Client: |
| McDowell's |
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| Medium: |
| Digital |
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