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Melorra - #wearthenow #NextChange |
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Storyboard: |
India's jewellery industry today is mostly traditional and wedding oriented with heavy, large designs that end up in the locker after the wedding day leading to a whole generation of under-jewelled women on a daily basis. There is no jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party. The ad uses fashion codes in order to introduce this modern brand of fine jewellery. Melorra sits best with fashion. The product is the hero. Starring the sizzling Ujjwala Raut, it is meant to entice the woman into coming forward and embracing it. |
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Producer: |
Raman Lamba, Twism Productions |
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Director of production: |
Tanay Satam |
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Music Director: |
Tilak Goswami |
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Voice Over Artist: |
Natalie Di Luccio |
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Fashion Stylist : |
Nikhil Mansata |
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Make up and hair: |
Aarti Nayar |
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Purpose
of the ad: |
Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows - a new jewellery trend every week, from the Runway to Indian women's wardrobe. The film showcases beautiful fashionable jewellery, affordably priced, using certified diamonds and real gold. Melorra moves fine jewellery out of the locker, and makes it relevant to wear every day and for every occasion – be it work, casual or party. Precious gold and diamond jewellery. Now Fashionable |
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Client: |
Melorra.com |
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Agency: |
Dentsu India Pvt. Ltd. |
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Account Management: |
Simi Sabhaney, Nisha Raman |
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Creative: |
Vipul Thakkar, Ajesh N, Vimalkirti Deshmukh |
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Planning: |
Vishal Nicholas |
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Director: |
Avnish K &Supriya Sarin |
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Watch
the Video |
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