28 October 2016 | Volume 64 Issue No:73   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Havas Media bags Rs 15-cr Sujata account
Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media.
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Vizeum launches Binary, special advisory unit for media clients
"Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface," emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.
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MAM | Media and Advertising
Multi-media ad campaign to popularise gold coin
A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council.
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MAM | Marketing
Luminous captures forgotten spirit of Diwali
Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country.
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iWorld | Telecom
Jio-Apple strike a win-win deal as Airtel plans aggressive 4G offer
 
Movies | Hindi
Mobile promotions Fox 'Ae Dil...' on UCWeb
 
 
iWorld | OTT
Planetcast forays into OTT segment
 
 
Television | TV Channels
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs
 
Television | TV Channels
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO
 
Television | TV Channels
Naagin helps Colors capture top position this week: BARC
 
Television | TV Channels
SPN India to broadcast Barclays ATP World Tour finals
 
 
- LGBT Republican Group Among First to Use YouTube Ad Surveys
Source: Ad Age India
   
- Netflix and Anurag Kashyap team up to take a dig at cliched Diwali ads
Source: Live Mint
   
- Adomantra expands online video ad services for UK Market
Source: BS
   
- Donald Trump speaks Hindi in unusual new campaign ad aimed at Indian-American voters
Source: BI
   
- Alphabet sales top estimates on ads while spending continues
Source: FE
   
- Delhi Metro to see more digital ad walls

Source: The Hindu

   
- Oppo Uses Sales Rep Army, Ad Blitz to Leapfrog Over Smartphone Rivals
Source: NDTV
   
- Ad Campaign Rejects This Adorable Kid 'Because He Has Down's Syndrome', Mom Fights Back Hard!
Source: India Times
   
- Google's mobile ads business is booming

Source: Mashable

   
- Secret Deodorant Debuts Groundbreaking Transgender Ad

Source: Huffington Post

   
- Ads for Hindi TV series Trideviyaan slammed on Twitter for alleged sexism

Source: TOI

   
 
- Google Search and YouTube Drove Alphabet's Third-Quarter Revenue Growth
- Laura Desmond Steps Down From Publicis Groupe
- How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years
- Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Source: Ad Week

   
- Target to Boost Spanish-Language Ads in Bid to Drive Holiday Sales

Source: WSJ

   
- Danish party urges Americans to vote with spinning Trump ad

Source: Washington Post

   
- ComScore Video Ad Measurement Comes to the Roku Platform

Source: Streaming Media

   
- Twitter's ad revenue goes up amid news it's laying off sales staff

Source: CNBC

   
- 3 Ways to Make Sure Your Online Ads Aren't a Turnoff

Source: Entrepreneur

   
- Best ad of the year? Texas pol's wife makes hilarious appeal to voters

Source: Fox News

   
- Microsoft Just Out-Apple'd Apple With This Insanely Gorgeous Surface Studio Ad

Source: Creativity

   
- Michelle Obama featured in #firstwoman ad from pro-Clinton PAC

Source: USA Today

   
     
Movies | Hindi
Box Office: A disastrous week for film exhibitors
It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.
continue reading...
Movies | Hollywood
Sony Pictures signs three-film deal with international producers
Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.
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