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Streax- #AkshayBanaDirector |
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Storyboard: |
In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!" |
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Planning: |
Shweta Bhatnagar,Chandni Oza |
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Production House: |
RDP |
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Director: |
Abhinay Deo |
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Language: |
Hindi |
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Medium: |
TV, Digital, OOH |
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Time: |
34 sec |
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Purpose
of the ad: |
Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation. |
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Client: |
HRIPL |
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Brand: |
Streax |
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Agency: |
Lowe Lintas and LinTeractive |
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Creative Team: |
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar |
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Account Management: |
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant |
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Watch
the Video |
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MAM | Media and Advertising |
Multi-media ad campaign to popularise gold coin |
A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council.
continue reading... |
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MAM | Marketing |
Luminous captures forgotten spirit of Diwali |
Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country.
continue reading... |
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