26 October 2016 | Volume 64 Issue No:71   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
eBay engages consumer with live game on FB
Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time.
continue reading...
   
 
 
 
 
Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Culture Machine & Quaker Oats aim to feed kids
As the festive mood gathers spirit in the country, Culture Machine's digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign.
continue reading...
 
MAM | Media and Advertising
BTVi unveils new brand positioning
BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential.
continue reading...
 
MAM | Media and Advertising
Cornitos unveils 'Crispy' mascot
Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.
continue reading...
 
 
 
 
   
     
 
 
Television | TV Channels
Saregama returns to film music acquisition with Pen pact
 
iWorld | VOD
Voot to stream Big Boss's 'Unseen Undekha' videos
 
 
MAM | Media and Advertising
CMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years
 
 
Television | TV Channels
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam
 
Television | TV Channels
IPL media rights bidding postponed sine die
 
Regulators | TRAI
TRAI tariff order, interconnect regulations; date for responses extended
 
Television | TV Channels
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff
 
Regulators | I&B Ministry
FM Phase III e-auction tomorrow
 
 
- Ah! Diwali: For the ad agencies, it's time to do something big
Source: ET
   
- Huma Qureshi chooses cricket over ad shoot
Source: TOI
   
- Mattel launches new ad campaign for Barbie
Source: Live Mint
   
- Hooch slammed for appealing to under-18s with Vine star ad
Source: MW
   
- 'Ab Ki Baar, Trump Sarkaar': Now PM Modi Inspires Ad Ahead of US Election

Source: NDTV

   
- In Indian condom ad, Dwayne Bravo, Chris Gayle 'Skore' big with 'Champion' song
Source: FE
   
- Ads that look like other ads: Utopeia v/s Publicis
- Why is Diwali advertising so dull?

Source: Brand Equity

   
- Opinion: How global is each advertising awards show?

Source: Campaign India

   
- Mushroom Cloud Reappears in Anti-Trump Ad From Bill Bradley-Backed PAC

Source: Bloomberg Quint

   
- Pan Bahar says Pierce Brosnan knew what he was endorsing; to continue to air ads

Source: First Post

   
 
- Quartz Is Launching Quartzy, an Email Newsletter Focused on Lifestyle and Travel
- It Might Surprise You That Transparent Star Amy Landecker Is in These TV Ads
- AKQA's Sao Paulo Outpost Is a Quirky Space With Nice Neighbors
- This Week's Must-Haves: A Luxe Desk That Travels Anywhere

Source: Ad Week

   
- NRA Shows Its Support for Donald Trump With Big Ad Spending
- GOP Congressional Campaign Ads Pitch Candidates as a Check on Clinton White House

Source: WSJ

   
- Anti-Trump Ad Warns Ohio Voters With Mushroom Cloud
- LGBT Group's Ad Asks How Anyone Can Support Donald Trump

Source: Time

   
- Walking on a Dream redux: Empire of the Sun on the ad that changed their lives

Source: The Guardian

   
- Wells Fargo Races to Repair Brand With New 'Commitment' TV Ad Campaign

Source: ABC News

   
- New Google Accounts Now Opted-In To Ad Tracking Features By Default

Source: Consumerist

   
- Diet Chef ad banned for playing on women's insecurities

Source: The Drum

   
     
Movies | Hindi
Box Office: A disastrous week for film exhibitors
It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.
continue reading...
Movies | Hollywood
Sony Pictures signs three-film deal with international producers
Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2016. All Rights Reserved.
*If you are not able to see the mailer, please click here