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Streax- #AkshayBanaDirector |
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Storyboard: |
In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!" |
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Planning: |
Shweta Bhatnagar,Chandni Oza |
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Production House: |
RDP |
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Director: |
Abhinay Deo |
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Language: |
Hindi |
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Medium: |
TV, Digital, OOH |
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Time: |
34 sec |
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Purpose
of the ad: |
Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation. |
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Client: |
HRIPL |
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Brand: |
Streax |
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Agency: |
Lowe Lintas and LinTeractive |
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Creative Team: |
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar |
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Account Management: |
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant |
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Watch
the Video |
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MAM | Media and Advertising |
Cornitos unveils 'Crispy' mascot |
Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.
continue reading... |
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