25 October 2016 | Volume 64 Issue No:70   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Barbie's 'Power Of Play': Mattel, BBDO remind parents
Mattel Asia has launched a new video for its Barbie brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child's development, with the release of, "The Power of Play with Barbie," a part of the You Can Be Anything brand campaign.
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
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MAM | Marketing
Zee Mundo hires Steinbranding
Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group.
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MAM | Marketing
Exquisite partners with Warner Bros. consumer products
Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.
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MAM | Marketing
Cadbury Bournvita Biscuits introduces new tiffin pack
Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.
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MAM | Media and Advertising
FCB Ulka wins advertising duties for AVT Premium
A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium.
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Television | TV Channels
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall
 
Television | TV Channels
BIG Magic acquires 'Boonie Bears' exclusive FTA rights
 
 
MAM | Media and Advertising
CMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years
 
 
Movies | Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban
 
MAM | Marketing
Exquisite partners with Warner Bros. consumer products
 
Television | TV Channels
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched
 
Television | TV Channels
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens
 
MAM | Marketing
Cadbury Bournvita Biscuits introduces new tiffin pack
 
 
- Akhilesh approachable leader: Ad campaign
- Pan Bahar to continue featuring Pierce Brosnan in its advertisements
Source: ET
   
- Diwali ad campaigns: From Pepperfry, Tanishq, Cadbury to Coke, here's how brands are looking to lure business
Source: FE
   
- "Start something fresh," says Wrigley's Doublemint via its new ad
Source: Brand Equity
   
- High Court dismisses petition challenging UPCL ad
Source: TOI
   
- Three Chicago Ad Agency Staffers Die in Hit-and-Run Accident
- FCB Ulka Bags Advertising Mandate Of AVT Premium

Source: Ad Age India

   
- Mobile innovation powers ad spend growth
Source: MW
   
- Wells Fargo Steps Up Scandal Damage Control With TV Ad Push

Source: Bloomberg Quint

   
- Republicans Threaten Lawsuits Over TV Ads Linking Them To Donald Trump

Source: Huffington Post

   
 
- Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV
- Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

Source: Ad Week

   
- Ad Budgets a Likely Victim in AT&T-Time Warner Mashup

Source: WSJ

   
- ITV cuts 120 jobs as Brexit uncertainty slows UK TV ad market

Source: The Guardian

   
- Honeycomb, a TV and video ad management startup from Adstream founders, scores £3M Series A

Source: TC

   
- Vietnam Vet Slams Trump in New Super-PAC Ad

Source: Mother Jones

   
- New super PAC ad warns of Trump launching a nuclear bomb

Source: CNN

   
- Mobile now accounts for over half of all online display ad spend in the UK, find AA/Warc

Source: The Drum

   
- Georgia mom's campaign to feature son with Down syndrome in ad goes viral

Source: Fox News

   
     
Movies | Hindi
Box Office: A disastrous week for film exhibitors
It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.
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Movies | Hollywood
Sony Pictures signs three-film deal with international producers
Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.
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