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MAM | Media and Advertising |
Barbie's 'Power Of Play': Mattel, BBDO remind parents |
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Mattel Asia has launched a new video for its Barbie brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child's development, with the release of, "The Power of Play with Barbie," a part of the You Can Be Anything brand campaign.
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Streax- #AkshayBanaDirector |
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Storyboard: |
In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!" |
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Planning: |
Shweta Bhatnagar,Chandni Oza |
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Production House: |
RDP |
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Director: |
Abhinay Deo |
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Language: |
Hindi |
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Medium: |
TV, Digital, OOH |
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Time: |
34 sec |
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Purpose
of the ad: |
Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation. |
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Client: |
HRIPL |
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Brand: |
Streax |
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Agency: |
Lowe Lintas and LinTeractive |
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Creative Team: |
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar |
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Account Management: |
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant |
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Watch
the Video |
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MAM | Marketing |
Zee Mundo hires Steinbranding |
Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group.
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