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MAM | Media and Advertising |
Posterscope rolls out 'Frooti' OOH campaign |
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Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.
The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space.
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Streax- #AkshayBanaDirector |
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Storyboard: |
In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!" |
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Planning: |
Shweta Bhatnagar,Chandni Oza |
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Production House: |
RDP |
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Director: |
Abhinay Deo |
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Language: |
Hindi |
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Medium: |
TV, Digital, OOH |
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Time: |
34 sec |
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Purpose
of the ad: |
Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation. |
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Client: |
HRIPL |
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Brand: |
Streax |
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Agency: |
Lowe Lintas and LinTeractive |
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Creative Team: |
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar |
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Account Management: |
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant |
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Watch
the Video |
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MAM | Marketing |
Q2-17: DB Corp revenue up, radio operating profit doubles |
DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter.
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