21 October 2016 | Volume 64 Issue No:68   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Posterscope rolls out 'Frooti' OOH campaign
Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space.
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
iWorld | Social Media
Social media 'Ae Dil Lets Airbnb' contest starts
A social media contest has been launched to celebrate the upcoming smash release of 'Ae Dil Hai Mushkil,' a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.
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MAM | Marketing
Q2-17: DB Corp revenue up, radio operating profit doubles
DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter.
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Television | TV Channels
'Chance': Star World Premiere HD to telecast Hugh Laurie film
 
Regulators | TRAI
Free data, net neutrality: Discussion on TRAI paper to be held
 
 
MAM | Media and Advertising
CMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years
 
 
Movies | Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'
 
iWorld | Telecom
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent
 
iWorld | Social Media
Social media 'Ae Dil Lets Airbnb' contest starts
 
Television | TV Channels
Sony Pix to telecast 'Jurassic World' on 22 October
 
Television | TV Channels
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste
 
 
 
- Future Group breaks its first ad campaign for Kosh
- Ciara announced as Revlon's global brand ambassador
- Watch the spot: Officer's Choice Blue salutes someone that may surprise you
Source: Brand Equity
   
- Brand ambassadors: Big celebrities seen falling out of favour as companies play it safe
Source: ET
   
- Pan Bahar ad: Brosnan deeply shocked by 'unauthorised endorsement'
Source: BS
   
- Just about ad it: Thanks to festive sales, newspapers this week didn't have any news in them
Source: TOI
   
- Surgical strikes: Are brands cashing in on nationalism in ad campaigns?
Source: Live Mint
   
- 'Experience Bengal' ads featuring Shahrukh Khan to launch soon
- Panchkula: Municipal Corporation proposes charges for banners outside shops in inner markets

Source: Indian Express

   
- Salman not dropped from ad, separation a mutual decision: Coca Cola

Source: Hindustan Times

   
- Toyota to sponsor USA Today's new virtual reality show

Source: Reuters

   
- Patanjali juices, Dant Kanti, Paytm, Amul ads misleading: ASCI

Source: NewsX

   
- How Twitter's advertising is moving beyond 140 characters

Source: MW

   
 
- Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services
- Gary Vaynerchuk Argues That Marketers Are Fighting an Attention War
- CVS' Marketing Chief Says Phasing Out Tobacco 'Helped Prove the Company's Purpose'
- VML Made an Incredibly Haunting Picture Book That's Really Not at All for Kids

Source: Ad Week

   
- Plummeting Newspaper Ad Revenue Sparks New Wave of Changes
- Gannett Unveils Virtual Reality Ad Unit With New Weekly VR Show
- U.S. Targets Would-Be Terrorists Overseas With New Ad Campaign

Source: WSJ

   
- Pro-Clinton super PAC ad ties Pat Toomey to Trump's call for 'punishment' for abortions

Source: Washington Post

   
- Jim McMahon stumps for legalizing marijuana in Arizona ad

Source: Chicago Tribune

   
- Ron Johnson Releases New Ad Highlighting His Record Countering Opioid Epidemic

Source: Free Beacon

   
- Alibaba Will Grow Its Share Of Global Mobile Ad Market: eMarketer (BABA)

Source: Investopedia

   
- Pro-Clinton Group Makes First Foray into Senate Fight with NH Ad

Source: NBC News

   
- Ken Bone gets his 15th minute in an Izod ad

Source: ST LToday

   
     
Movies | Hindi
New films: The business of a few lakhs
The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular.
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Movies | Hollywood
Spielberg's 'Girl On The Train' releases on 7 Oct in India
Filmmaker Steven Spielberg's next production which is based on a psychological thriller novel by the British author Paula Hawkins The Girl On The Train will hit theatres in India on 7 October.
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