20 October 2016 | Volume 64 Issue No:67   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
P Mark TVC features Boman Irani
P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign 'one specialist to another'. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark's exceptional taster in the category.
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Officer's Choice Blue snacks launches a new TVC campaign
Officer's Choice Blue has launched a new advertising campaign 'Salute to Banta Hai' - communication that repurposes its long-standing platform of the 'Good Samaritan'.
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MAM | Media and Advertising
Interactive Television's Buzz Index to help advertisers make smart investment in movies
Interactive Television, a unit of WPP, has launched 'Buzz index'- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.
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Cable TV | DAS
DAS petitions challenging constitutional provisions listed for 3 November
 
Television | TV Channels
History TV18 brings Indian version of 'Ice Road Truckers' starring Mandira Bedi
 
 
 
MAM | Media and Advertising
CMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years
 
 
MAM | Media and Advertising
Officer's Choice Blue snacks launches a new TVC campaign
 
Television | TV Channels
Indus Vox Media to highlight Tuscany as food and wine destination
 
Television | TV Channels
BBC World News presents business special on global economy
 
Television | TV Channels
Broadcasters not opposed to DTT, but want safeguards
 
Television | TV Channels
Unicef-BBC's societal issues show launched on DD
 
 
 
- Pierce Brosnan ad banned? Why the Pan Bahar TVC will no longer be screened
- Google updates AdWords to let businesses chat with customers through advertisements
Source: First Post
   
- Salman Khan dropped as brand ambassador, Ranveer Singh gets a Thums Up
Source: ET
   
- Thank Goodness for Ad Blockers?
- This Diwali, Gili Sparkles With New Positioning
Source: Ad Age India
   
- ASCI clamps down on misleading advertisements by Airtel, Tata Teleservices
Source: BGR
   
- Indian ad men share their favourite Bob Dylan lines and memories
- Will Indian advertising have its Gustavo Martinez moment anytime soon?
Source: Brand Equity
   
- Brand licensors eye debt-stricken American Apparel: sources

Source: Reuters

   
- The frequent format changes of radio brands
- Naspers without Tencent stake worth less than what it owns

Source: Live Mint

   
- Advertisements on Rajdhani, Shatabdi trains now allowed

Source: The Northlines

   
 
- Donald Trump Is Getting Taken to Task on Snapchat for His Climate Change Stance
- Facebook Is Now Offering Movie Tickets, Food Delivery and Salon Appointments
- New YouTube Red Series Shows Off the Weird World of Rhett and Link
- Hillary Clinton's Campaign Just Created a Way to Make Money From Donald Trump's Tweets

Source: Ad Week

   
- Snapchat to Revamp Ad Sales Agreements With Publishers

Source: WSJ

   
- I Have Seen The Ad Agency Of The Future, And It's In Paris

Source: Forbes

   
- Advanced Ad 2016: Great Advertising Means Entertaining

Source: Multichannel

   
- First on CNN: Trump debuts 6 new TV ads, pledges an advertising blitz

Source: CNN

   
- Broadcasters begin to embrace programmatic ad buying

Source: Digiday

   
- Dinosaurs roar into Montana governor's race with new ad

Source: Fox News

   
- Here's the Truth About That Ad for a 'Pre-Hillary Sale' on Guns

Source: Time

   
     
Movies | Hindi
New films: The business of a few lakhs
The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular.
continue reading...
Movies | Hollywood
Spielberg's 'Girl On The Train' releases on 7 Oct in India
Filmmaker Steven Spielberg's next production which is based on a psychological thriller novel by the British author Paula Hawkins The Girl On The Train will hit theatres in India on 7 October.
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