30 May 2016 | Volume 64 Issue No:70   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
Regulators | TRAI
133 news and non-news pay channels violated adcap rule in 1st quarter
While the adcap case continues to drag with no sign of an early hearing, a study shows that a total of 133 pay channels including 30 news and current affairs channels continue to violate the regulations for telecasting a maximum of twelve minutes of advertisements and commercials per hour.
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Rajnigandha 'Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa'
 
 
Storyboard:

The film focuses on successful protagonists in various fields of literature, music, sports, business and architecture, who with their sheer brilliance and recognition have become a source of inspiration to others.

 
Creative Executive director :
Alok Lall
 
Planning:
Jitender Dabas
 
Director:
Lloyd Baptista
 
Producer:
Swanand Marathe
 
Medium:
Digital, retail, print, radio
 
 
Purpose of the ad:

The new campaign reinforces and strengthens the key concept of success which has always underlined brand messaging for Rajnigandha. The latest campaign underlines the fact that the ultimate accolade is the one where success itself inspires others to reach new heights. It's not just about achieving success in the conventional sense but also inspiring the rest of the world to emulate you and follow your lead.

 
Client:
Rajnigandha
 
Creative Team:
Aneesh Jaisinghani, Uddipta Borah & Anshul Nanda
 
National Creative Director:
Prateek Bhardwaj
 
Agency:
McCann World Group
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Rado's brand ambassador Hrithik Roshan unveils new timepieces
The Swiss watch brand Rado officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai recently. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and Bollywood star Hrithik Roshan.
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MAM | Marketing
Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria
While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the eCommerce giant spends almost 80 percent of its digital marketing budget on mobile.
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MAM | Media and Advertising
Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.
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MAM | Media and Advertising
Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu
ndia's premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu.
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iWorld | eNews
India's IT enabled services footprint in 80 countries, 56% of global IT outsourcing: Prasad
 
Cable TV | DAS
DAS: No. of MSOs rises to 877, one permanent licensee made provisional
 
 
Television | TV Channels
BCCI Technical Committee and NCA meetings held
 
MAM | Media and Advertising
Shell Lubricants' Becomes A Partner In The Journey Of Truckers And Farmers Across India; Brings Them Closer To Their 'Real Destinations'
 
 
Television | TV Channels
BCCI Technical Committee and NCA meetings held
 
MAM | Media and Advertising
Shell Lubricants' Becomes A Partner In The Journey Of Truckers And Farmers Across India; Brings Them Closer To Their 'Real Destinations'
 
MAM | Marketing
Accelerate Digitisation - Building a Better Connected World
 
MAM | Media and Advertising
92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities
 
MAM | Media and Advertising
Rado's brand ambassador Hrithik Roshan unveils new timepieces
 
Television | TV Shows
VIZ Media To Develop Original Animated Kids Series GAKKIMALS
 
Television | TV Shows
Vijay TV's new celeb reality show 'Achcham Thavir' starts on June 2
 
 
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Cloud technology changing TV ad landscape

Source: The Hindu
   
- Chinese Detergent Maker Apologises For Racist Ad, Blames Media
Source: NDTV
   
- Soon, ID proof must to place matrimonial ad online
Source: HT
   
- High on ad deals, S Corpn eyes 150cr this fiscal
- Ford to spend Rs 200 crore on brand campaign as competition grows
Source: TOI
   
- Best IPL Ads: Watch the best of IPL Promo Videos till now
- Indian Supreme Court orders Star India and other private broadcasters to provide Prasar Bharati with ad-free feed
Source: Sports Keeda
   
- Facebook expands ads on third-party apps, websites to beyond users
- Sachin Tendulkar launches clothing brand, Riteish Deshmukh walks the ramp for it
Source: Indian Express
   
- Ambi Parameswaran on Nawabs, Nudes, Noodles
Source: Ad Age India
   
- Contract Advertising wins YU Televentures account

Source: afaqs

   
- AT&T Goes Up Against Verizon in Surprise Bid for Yahoo
Source: Ad Age India
   
 
- Absolut Vodka Gets Provocative With Transgender Ad

Source: Forbes

   
- Toronto woman allegedly sexually assaulted after responding to online ad for cat

Source: CBC

   
- A really funny ad is promoting a chewing gum to cure Islamophobia

Source: QZ

   
- LBJ's Ad Men: Here's How Clinton Can Beat Trump

Source: Politico

   
- Kane Williamson and David Warner star in a cringeworthy TV ad

Source: Stuff

   
- Google's ad ban puts payday lenders on the defensive

Source: USA Today

   
- T's opioid campaign doesn't ad up to best

Source: Boston Herald

   
- MediaCom Manchester clients take centre stage for ad break takeover

Source: Manchester Evening News

   
- Where's the money going? Exclusive ad spend trends report

Source: Ad News

   
- Chinese firm apologizes for 'racist' detergent ad

Source: Raw Story

   
     
Movies | Hindi
Zee Cinema to air world TV premiere of 'Welcome Back' on 28 May
Zee Cinema, the world's biggest theatre for Hindi movies, is all set for the World television premiere of Welcome Back on 28 May at 8 pm. The channel intends to take its viewers on a crazy, fun filled laughter riot with this premiere.
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MOVIES | Hollywood
Cinepolis targets having 400 screens in India by 2017
In a bid to provide the best-in-cinema experience coupled with state-of-the-art technology, Cinepolis India, today announced the launch of its first International multiplex in Rohini in the NCR region.
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