The film focuses on successful protagonists in various fields of literature, music, sports, business and architecture, who with their sheer brilliance and recognition have become a source of inspiration to others.

The new campaign reinforces and strengthens the key concept of success which has always underlined brand messaging for Rajnigandha. The latest campaign underlines the fact that the ultimate accolade is the one where success itself inspires others to reach new heights. It's not just about achieving success in the conventional sense but also inspiring the rest of the world to emulate you and follow your lead.