30 June 2016 | Volume 64 Issue No:93   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Housing.com bets on advertising dollars from the real estate industry
Earlier in May, real estate portal Housing.com had stirred up the market after announcing a 200 percent revenue growth month-on-month with a target to hit USD 10 million by the end of this financial year. For those who have been following the company's progress since its inception in 2012, the figures show a great improvement since the start-up's nationwide launch in 2015.
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Honda- "Khoobiyon mein ek aur khoobi"
 
 
Storyboard:

The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application. Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".

 
Producer:
Milin Shah
 
DOP:
Tanay Satam
 
 
Purpose of the ad:

The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment.

 
Language:
Hindi
 
Duration:
45 seconds
 
Medium:
TVC, Digital
 
Brand:
Honda
 
Client:
Honda Motorcycle and Scooter India Pvt. Ltd.
 
Creative Agency:
Dentsu Marcom Pvt Ltd
 
Creative team:
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary
 
Planning team:
Anand Murty, Ajinkya Pawar
 
Account Management Team:
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban
 
Production house:
Early Man Film
 
Director (of the film):
Bhavesh Karkera
 
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Television | TV Channels
Eighth NT Awards evening a roaring success
It's a night that the news industry will remember for a long time. The beautiful ballroom at The Lalit in New Delhi wore a dazzling look and excitement was in the air on 29 June 2016.
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MAM | Media and Advertising
'Feel Yourself' for Breast Cancer awareness by Ufaan.org
"There are various subjects in our society that needs to be talked about to normalize them" says Ufaan.org founder Vikram Tyagi.
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Television | TV Channels
Amul is the official sponsor of the Indian contingent to the Rio 2016 Olympic Games
Food products marketing organization Amul is the official sponsor of the Indian contingent at the Rio 2016 Olympic Games. The contract was signed by Indian Olympic Association Secretary General Rajeev Mehta and Gujarat Cooperative Milk Marketing Federation (Amul) MD R S Sodhi today.
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MAM | Marketing
Kyoorius announces the fourth edition of 'Kyoorius Design Awards 2016'
The fourth Edition of the Kyoorius Design Awards, held in association with D&AD, opened for entries from Monday 27 June 2016. Kyoorius called for entries from across India for a total of 10 categories and 56 sub-categories.
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MAM | Media and Advertising
Women encouraged to challenge set norms in new Vivel campaign
Through a unique message, personal care brand Vivel has launched a #AbSamjhautaNahin campaign with a television commercial aimed at asking women to challenge the compromising way of life.
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MAM | Marketing
The making of the 6 Pack Band videos to the Cannes Grand Prix story
 
iWorld | Video On Demand
nexGTv on expansion spree; launches video News app
 
 
Television | TV Channels
Star World Premiere HD introduces a revolutionary concept in English entertainment genre
 
MAM | Marketing
Paytm spreads its O2O reach with same day delivery for an unmatched user experience
 
MAM | Marketing
Skyworth launches high technology TV in Tamil Nadu
 
MAM | Marketing
LeEco's Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology
 
MAM | Marketing
Waves audio launches Nx Head Tracker via Kickstarter Campaign
 
 
Television | TV Channels
Eighth NT Awards evening a roaring success
 
Television | TV Channels
AIR's new radio station aimed at Bangladesh with Bangladesh content
 
Television | TV Channels
NDTV Good Times presents 'Hangout Mumbai'
 
Television | TV Channels
Star World Premiere HD introduces a revolutionary concept in English entertainment genre
 
Television | TV Channels
Amul is the official sponsor of the Indian contingent to the Rio 2016 Olympic Games
 
MAM | Marketing
Kyoorius announces the fourth edition of 'Kyoorius Design Awards 2016'
 
iWorld | Video On Demand
Sprite and Culture Machine join hands to launch digital comedy Konkout
 
 
- Our Ad Platform is Growing at 50% Month-on-Month: Flipkart's Sanjay Ramakrishnan
- Berlin-Based DCMN Acquires Indo-US Mobile Ad Startup 1SDK
- McDonald's Names Ogilvy's Colin Mitchell as Global Brand VP
Source: Ad Age India
   
- Google's new privacy tool will let you block ads across devices
Source: TOI
   
- Hilarious German Beer Ad Campaign Shows Men Lovingly Gazing At Their Beer Belly Babies!
Source: India Times
   
- Arvind Kejriwal shares Udta Punjab-style spooky campaign ad featuring 'The Mufflerman'

Source: Indian Express

   
- Meru raises Rs 150 crore from BCCL's Brand Capital
- Telcos may seek withdrawal of Trai's paper on free data
Source: ET
   
- To bridge digital advertising skills gap, Google commences second edition of 'Squared'
Source: FE
   
- FSSAI Signs Pact With ASCI To Check Misleading Advertisements
Source: NDTV
   
- Govt spent 50% more on Yoga Day ads this year
Source: Live Mint
   
 
- Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery
- Want to Ride in the Ecto-1 Car From Ghostbusters? Try Lyft
- Dove Wants Women to Define Beauty for Themselves in New Campaign
- After Finishing Viacom's Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

Source: Ad Week

   
- Nurofen TV ad banned over painkilling claims in landmark ruling
- Sky Vegas 'roulette rock star' TV ad banned for glamorising gambling

Source: The Guardian

   
- Sean Moran To Replace Jeff Lucas As Viacom Ad-Sales Chief

Source: Variety

   
- MRC Says Mobile Ads Take Too Long to Load

Source: WSJ

   
- NRA Ad Supporting Donald Trump Appears to Be Filmed Inside a National Cemetery Despite Restrictions

Source: ABC News

   
- Amazon will start subsidizing Android phones with 'special offer' ads on the lock screens

Source: The Verge

   
- Clinton expands ad campaign to Pennsylvania

Source: Politico

   
     
Movies | Hindi
SRS Group to invest Rs 200 crore for 100 new screens
Despite the onslaught of growing movie channels on television, the craving for seeing a film on the big screen remains - but with new innovations like floor-to-ceiling screens and better sound systems.
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Movies | Hollywood
Times Network announces Movies Now 2 launch
The Times of India has been hogging the media headlines over the past couple of days. Yesterday, courtesy its joint venture with Vice Media. Today, it announced that it is launching its fourth English movie channel christened Movies Now 2.
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