29 June 2016 | Volume 64 Issue No:92   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Marketing
The making of the 6 Pack Band videos to the Cannes Grand Prix story
After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band is all set to release its much awaited sixth and last music video; this time showcasing Rahat Fateh Ali Khan and the leads from YRF's recent blockbuster, Sultan.
continue reading...
   
 
 
 
Honda- "Khoobiyon mein ek aur khoobi"
 
 
Storyboard:

The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application. Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".

 
Producer:
Milin Shah
 
DOP:
Tanay Satam
 
 
Purpose of the ad:

The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment.

 
Language:
Hindi
 
Duration:
45 seconds
 
Medium:
TVC, Digital
 
Brand:
Honda
 
Client:
Honda Motorcycle and Scooter India Pvt. Ltd.
 
Creative Agency:
Dentsu Marcom Pvt Ltd
 
Creative team:
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary
 
Planning team:
Anand Murty, Ajinkya Pawar
 
Account Management Team:
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban
 
Production house:
Early Man Film
 
Director (of the film):
Bhavesh Karkera
 
    Watch the Video
 
 
   
MAM | Marketing
How the experiential & marketing Wowed them in 2016
Last weekend was celebration time for the entire events and experiential marketing ecosystem, courtesy the WOW Asia Awards - organized by EventFAQs - which were held in New Delhi's AeroCity.
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Television | TV Channels
9X M's Audience - Brand Connect ties with Pepsi for campaign
9X Media has partnered with PepsiCo for its campaign around Emoji's Jaisa mood, waisi Pepsi. This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.
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Television | TV Channels
Cherry Lu and Kelvin Ko are new sales managers at Keshet International
Keshet International (KI) has hired Cherry Lu and Kelvin Ko as new sales managers taking advantage of the company's momentum in recent months which has seen it close deals in China, India, Vietnam and Thailand.
continue reading...
 
   
 
 
 
     
   
     
   
 
   
     
 
 
   
     
 
 
iWorld | Social Media
Twitter launches #Stickers as visual hashtags connecting photos
 
Television | TV Channels
Cherry Lu and Kelvin Ko are new sales managers at Keshet International
 
 
iWorld | Over The Top Services
Buddha in a Traffic Jam premieres on Spuul
 
Television | TV Channels
Animal Planet's new series World of the Wild starts from 4 July
 
 
MAM | Marketing
The making of the 6 Pack Band videos to the Cannes Grand Prix story
 
Television | TV Channels
Why the Barun Sobti starer 'Mohra' failed to kick off
 
iWorld | Video On Demand
nexGTv on expansion spree; launches video News app
 
MAM | Marketing
ASCI to monitor F&B ads for FSSAI
 
iWorld | Social Media
Twitter launches #Stickers as visual hashtags connecting photos
 
Television | TV Channels
Cherry Lu and Kelvin Ko are new sales managers at Keshet International
 
Television | TV Channels
9X M's Audience - Brand Connect ties with Pepsi for campaign
 
 
- FSSAI signs pact with ASCI to check misleading advertisements
- Best-bekaar: Pepsi, Mountain Dew leave a mark; Edelweiss, Datsun RediGo fall flat
Source: ET
   
- Delhi University to redraft guidelines for ad-hoc appointments
Source: First Post
   
- Video: This Japanese ad on Donald Trump will crack you up
Source: Deccan Chronicle
   
- Google Offers New Way For Users To Manage Ads, Personal Data
Source: NDTV
   
- Ad showing Donald Trump's wall along the US-Mexico border has been banned. Here's why
- Astronaut in a pickle: You will never guess what this bizarre ad is trying to sell

Source: India Today

   
- This father's newspaper ad seeking a wife for his 48-year old son is the funniest thing you'll see today!
Source: India
   
- Google Announces Second Edition of 'Squared'
Source: Ad Age India
   
- From bizarre to funny, Finolex Fans astronaut campaign creates buzz
- How Reliance Jio's LYF became India's third largest selling phone brand
Source: Live Mint
   
- Vidya Balan to be the brand ambassador of Indian Film Festival in Melbourne
Source: TOI
   
 
- RAPP CEO, Accused of 'Destructive' Behavior in Lawsuit, Resigns
- Twitter Just Launched a Stand-Alone 'Dashboard' App for Small Businesses
- Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon
- Infographic: From Town Halls to Targeting, Political Advertising Has Come a Long Way

Source: Ad Week

   
- Ad watchdog powerless to act on controversial Brexit campaigns

Source: The Guardian

   
- Dove Is Back At It With Another Inspirational Ad

Source: Fortune

   
- Uh Oh: Google Expands Its Ad Tracking. But, Yay: It's Opt-In

Source: Wired

   
- Ohio political candidate, dry-cleaning business owner spoofs 'Knight Rider' opening in campaign ad

Source: NY Daily News

   
- How Ad Fraud Ruins the Internet

Source: Entrepreneur

   
- Will Donald Trump's skimpy ad strategy guarantee a loss in November?

Source: The Week

   
- Google's Rising Ad-Commission Costs Not Due To Apple: Morgan Stanley

Source: Investors

   
     
Movies | Hindi
Box Office :Indifferent
The week had a lineup of releases, mostly irrelevant and unpublicized. Strange, how they were expected to draw audience! Raman Raghav 2.0 was the only noticeable release, thanks to its controversy with CBFC; this only gave the film better of the bad lot status. The other film to register some footfalls was Junooniyat.
continue reading...
Movies | Hollywood
Times Network announces Movies Now 2 launch
The Times of India has been hogging the media headlines over the past couple of days. Yesterday, courtesy its joint venture with Vice Media. Today, it announced that it is launching its fourth English movie channel christened Movies Now 2.
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