27 June 2016 | Volume 64 Issue No:90   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Marketing
Cinepolis launches second Multiplex in Pune with IMAX Theatre
With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinepolis now has 246 screen in 38 cities across India. The chain claims to be India's first international and the world's fourth largest movie theatre circuit.
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Honda- "Khoobiyon mein ek aur khoobi"
 
 
Storyboard:

The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application. Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".

 
Producer:
Milin Shah
 
DOP:
Tanay Satam
 
 
Purpose of the ad:

The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment.

 
Language:
Hindi
 
Duration:
45 seconds
 
Medium:
TVC, Digital
 
Brand:
Honda
 
Client:
Honda Motorcycle and Scooter India Pvt. Ltd.
 
Creative Agency:
Dentsu Marcom Pvt Ltd
 
Creative team:
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary
 
Planning team:
Anand Murty, Ajinkya Pawar
 
Account Management Team:
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban
 
Production house:
Early Man Film
 
Director (of the film):
Bhavesh Karkera
 
    Watch the Video
 
 
   
iWorld | eNews
Entries invited for Digital India Awards 2016 with three new categories
Three new categories have been added to the Government's Digital India Awards (earlier known as the Web Ratna awards) for which entires have been invited Indepence day, 15 August.
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Regulators | TDSAT
TDSAT asks Sun Distribution to reconnect signals to MSO on fifty per cent payment
Sun Distribution Services Pvt Ltd has been asked by vacation bench of the Telecom Disputes Settlement and Appellate Tribunal to reconnect the signals to the City Digital Network if it pays fifty per cent of the dues mentioned in the disconnection notice within a week.
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iWorld | eNews
Information and cyber insecurity is second most risk factor in Indian industries: FICCI
'Information & Cyber Insecurity' has been ranked as the second biggest threat to businesses in India, for two consecutive years.
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iWorld | Over The Top Services
Vuclip wins digital rights for Sunny Leone's 'One Night Stand'
 
Regulators | TRAI
TRAI gives more time for responses on infrastructure sharing for TV distribution
 
 
Television | TV Channels
Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA
 
Television | TV Channels
AXN airs an American political drama 'Madam Secretary'
 
Television | TV Channels
'Afsar Bitiya' premiering on 25 June at 7:30 PM
 
Television | TV Channels
Zee Cafe airs the finale episodes of 'Rush Hour' before the U.S.
 
Television | TV Channels
Season 6 of sensational show Game of Thrones comes to an end
 
 
iWorld | eNews
Entries invited for Digital India Awards 2016 with three new categories
 
Television | TV Channels
Information and cyber insecurity is second most risk factor in Indian industries: FICCI
 
Regulators | TDSAT
TDSAT asks Sun Distribution to reconnect signals to MSO on fifty per cent payment
 
Regulators | TRAI
TRAI gives more time for responses on infrastructure sharing for TV distribution
 
iWorld | Over The Top Services
Vuclip wins digital rights for Sunny Leone's 'One Night Stand'
 
Regulators | TDSAT
TDSAT directs Star India to restore signals to MSO on payment of first of two Installments
 
 
- No more sexy, swooning women in ads
- IPL brand valuation soars to $4.16 billion: Duff & Phelps
- Prasar Bharati plans digital brand to tell India story to world
Source: ET
   
- At Cannes, Indian ad firms roar with 27 metals
- A majority of Indians find mobile advertising most annoying
Source: BS
   
- NCP chief fires 'false ad' salvo at BJP
- Priyanka Chopra: Signing a movie doesn't brand you as Hollywood actor

Source: TOI

   
- IIFA's starry night: Ranveer, Deepika bags best actor and actress award
Source: Deccan Chronicle
   
- Cannes Lions 2016: The India Report Card
Source: Ad Age India
   
 
- YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Source: Ad Week

   
- Charging money to go ad-free? The New York Times meets the BBC

Source: The Guardian

   
- Clinton Hammers Trump Over Brexit Response in Ad, Decries 'Bombast'

Source: Bloomberg

   
- Scotland 'seeks new flatmate' via Gumtree ad following Brexit

Source: The Drum

   
- Do you respond to Facebook ads? Tracking feature can find out

Source: Global News

   
- Man featured in Elizabeth Warren's anti-Trump ad voted for Trump

Source: Fox News

   
     
Movies | Hindi
Raman Raghav 2.0 - a commercial Hara-Kiri; 7 Hours To Go...didn't go anywhere
In the 1960s, Mumbai saw a series of crude, merciless killings of mainly footpath dwellers. Those who slept on the sidewalks, were 'sleeping' targets for this post-midnight killer. The initial murders took place in 1965-66 and, after a brief hiatus, resumed in 1968.
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Movies | Hollywood
Times Network announces Movies Now 2 launch
The Times of India has been hogging the media headlines over the past couple of days. Yesterday, courtesy its joint venture with Vice Media. Today, it announced that it is launching its fourth English movie channel christened Movies Now 2.
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