24 June 2016 | Volume 64 Issue No:89   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague
It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).
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Honda- "Khoobiyon mein ek aur khoobi"
 
 
Storyboard:

The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application. Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".

 
Producer:
Milin Shah
 
DOP:
Tanay Satam
 
 
Purpose of the ad:

The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment.

 
Language:
Hindi
 
Duration:
45 seconds
 
Medium:
TVC, Digital
 
Brand:
Honda
 
Client:
Honda Motorcycle and Scooter India Pvt. Ltd.
 
Creative Agency:
Dentsu Marcom Pvt Ltd
 
Creative team:
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary
 
Planning team:
Anand Murty, Ajinkya Pawar
 
Account Management Team:
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban
 
Production house:
Early Man Film
 
Director (of the film):
Bhavesh Karkera
 
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MAM | Media and Advertising
Kingfisher bets on VR marketing with 'KF 360 cities'
With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it's no surprise that several Indian brands are looking to make the most of it.
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Television | TV Channels
BARC week 24: Sun leads across genres, Colors replaces Star Plus at No 2
Sun TV continued to be on top across all genres in week 24 of Broadcast Audience Research Council (BARC) All India data. Meanwhile Colors toppled Star Plus from its second position.
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MAM | Marketing
Cannes Lions 2016: Rediffusion Y&R and PHD India grab metals for Media Lions
Out of six shortlisted entries from India, Rediffusion Y&R Mumbai bagged a Silver Lion and PHD India Mumbai won a Bronze Lion.
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Television | TV SHOWS
FICCI Business Delegation to join FICCI-IIFA Global Business Forum 2016
 
Television | TV Channels
Make mornings lively with bindass' 'Beats'
 
 
Television | TV Channels
BCCI appoints Anil Kumble as head coach
 
 
Regulators | TDSAT
TDSAT directs MSO to pay Rs 2.45 crore as interim payment to Taj TV, sign agreement
 
Regulators | TRAI
TRAI urged to ensure signals to LCOs not disrupted following withdraw its hike-linked tariffs
 
Television | TV Channels
BARC week 24: Nick leads; Motu Patlu still reigns
 
Television | TV Channels
BCCI appoints Anil Kumble as head coach
 
MAM | Media and Advertising
Kingfisher bets on VR marketing with 'KF 360 cities'
 
Television | TV Channels
BARC week 24: Sun leads across genres, Colors replaces Star Plus at No 2
 
Television | TV Channels
BARC week 24: Hindi, English and Business News see change in pecking order
 
 
- Kantar Worldpanel Expands Ad Measurement Service with Facebook
Source: Ad Age India
   
- Twitter planning to sell its NFL ad spots for over $50 mn

Source: First Post

   
- 'Unrecognizable' Kendall disguised as 'Goth Goddess' for Marc Jacobs's new ad
Source: BS
   
- 'Why TV over toilet?': Govt plans new ad blitz
Source: TOI
   
- Offensive Aspirin ad wins an award at Cannes Lions 2016
Source: Brand Equity
   
- US Dad Takes Out Full-Page 'Wife Wanted' Newspaper Ad For Son
Source: NDTV
   
- Why Digital Ad Spending May Surpass TV Spends in India
Source: Business World
   
- Centre didn't spend on anniversary ads: RTI reply
Source: The Hindu
   
- Mobile Ad Firm Fined $950K for Tracking Kids Without Consent
Source: PC Mag
   
- RCom, Aircel to soon conclude merger, combined entity to have new brand name
Source: IB Times
   
- TA Associates in talks to buy stake in owner of fashion brand 'W'
Source: Live Mint
   
 
- American Express Is the First Financial Institution to Make a Facebook Messenger Bot
- Home Builder Picks The Richards Group as Creative Lead-the Shop's Third Win This Month
- Instagram Will Start Letting You Translate Captions, Comments and Bios
- Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Source: Ad Week

   
- Ad Chiefs Unite to Support U.N. Sustainable Development Program

Source: WSJ

   
- Bayer's Award-Winning Ad Is Rape Culture in a Nutshell
- Is the Recovery in TV Ad Spending Just a Dead Cat Bounce?

Source: Fortune

   
- Ad From Trump Ally, Citing '90s Scandals, Depicts Hillary Clinton as Anti-Woman

Source: NY Times

   
- Dad Spends $900 on Full-Page Newspaper Dating Ad for His Son

Source: Time

   
- Here's the secret compound Snapchat is using to strike ad deals at Cannes

Source: CNBC

   
- Federal government showering U.S. Internet giants with ad dollars. Canadian media gets clobbered

Source: National Observer

   
- New YouTube Director tools makes video ad making easy for businesses

Source: ZD Net

   
     
Movies | Hindi
Shyam Benegal Committee: CBFC can only certify films, not recommend cuts
In recommendations that are bound to stir a major debate among moralists and others, a government-appointed committee has said that no alterations or changes in any film can be made by the Central Board of Film Certification (CBFC) only with the consent of the rights holder.
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Movies | Hollywood
Times Network announces Movies Now 2 launch
The Times of India has been hogging the media headlines over the past couple of days. Yesterday, courtesy its joint venture with Vice Media. Today, it announced that it is launching its fourth English movie channel christened Movies Now 2.
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