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Honda- "Khoobiyon mein ek aur khoobi" |
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Storyboard: |
The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application.
Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".
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Producer: |
Milin Shah |
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DOP: |
Tanay Satam |
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Purpose
of the ad: |
The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment. |
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Language: |
Hindi |
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Duration: |
45 seconds |
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Medium: |
TVC, Digital |
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Brand: |
Honda |
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Client: |
Honda Motorcycle and Scooter India Pvt. Ltd. |
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Creative Agency: |
Dentsu Marcom Pvt Ltd |
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Creative team: |
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary |
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Planning team: |
Anand Murty, Ajinkya Pawar |
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Account Management Team: |
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban |
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Production house: |
Early Man Film |
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Director (of the film): |
Bhavesh Karkera |
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Watch
the Video |
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