| Storyboard: |
The film highlights the daily struggle and how people are expected to deliver more. How people stretch themselves in their respective roles from being an efficient professional to a responsible and caring family member. Or how a kid is expected to work hard towards being an all rounder and then in addition, be a help to the parents. And in this fight to meet ever-increasing expectations, Hamdard Rogan Badaam helps us, as it does more than it is expected to do. As a creative strategy, the communication pokes the audience and makes this point by asking, 'Par koi hai jisse aap karein expect …more?' |
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| Director: |
| Rahul Sengupta |
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| Production House: |
| MagicBox |
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| Medium: |
| TV / Print (newspaper / magazines) / Outdoor Media / Online (Digital/ social Media). |
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Language: |
| Hindi |
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| Purpose
of the ad: |
This new campaign aims to make a serious effort to talk to upwardly mobile working class of people who does not have time to take care of their health. From the communication point of view, the emphasis is clearly laid on highlighting the fact that Hamdard Roghan Badam is a 100% pure almond oil which has remarkable benefits.
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| Brand: |
| Hamdard Roghan Badam Shirin |
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| Agency: |
| L&K Saatchi and Saatchi, Delhi |
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| Mansoor Ali : |
| Chief Sales & Marketing Officer, Hamdard |
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| Nilotpal : |
| Brand Manager, Hamdard
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| Chief Creative Officer (North) : |
| Vivek Rao |
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Creative Directors: |
| Ankit Garg, Abhishek Misra |
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