The new campaign shows Salman Khan taking on a new challenge to get his bottle of Thums Up. It reiterates the uncompromising attitude of the protagonist (Salman) when he sees empty bottles of Thums Up inside the fridge and doesn't want to settle down for any other drink and he states 'Jo Toofani Hotey Hain, Who Kuch Aur Ka Matlab Nahin Samajhtey'. Keeping everything aside he kicked-off a dirt bike to life and starts riding it on water, which leaves everyone amazed. His search for Thums Up ends when he sees a Thums Up truck and flies over it to grab his bottle mid-air.

The 'Main Hoon Toofani' campaign seeks out the new generation that has the attitude, commitment and potential to bring out any positive change. The new campaign is not restricted to the idea of bringing in a positive social change, but urges consumers to always be bold and daring and have the passion to bring out the real hero in them and succeed in life.