29 January 2016 | Volume 43 Issue No:07   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
12 ad campaigns that bagged Gold at Effies 2015
Though multiple advertising agencies were lauded for their ad campaigns, only a few were able to bag the coveted Gold award at the recently concluded Effie Awards 2015.
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Medimix - Nothing better than natural
 
 
Storyboard:

The film takes one through a variety of scenarios showcasing how the people of today have become very much accustomed to staying indoors instead of exploring the beautiful world outside. From travelling to enjoying music and from sitting in front of the television to exercising, the guiding hands of nature showcase how these same experiences can be enriched the natural way.

 
Production House:
Eeksaurus
 
Director:
Suresh Eriyat
 
Executive Producer:
Nilima Eriyat
 
Medium:
360 degree campaign
 
 
Purpose of the ad:

Nothing better than Natural' are the new buzz words for Medimix that showcase their new natural glycerin offering with their latest ad campaign. Teaming up with Metal Communications and Eeksaurus, the ad campaign perfectly summarizes the call from nature to explore the great outdoors

 
Client:
Cholayil Pvt. Ltd.
 
Brand :
Medimix
 
Creative Agency:
METAL Communication Pvt. Ltd.
 
Creative Chief:
Narayan Kumar
 
CreativeDirector:
Cyrus Sahiar
 
 
    Watch the Video
 
 
     
MAM | Marketing
Q3-2016: Adlabs revenue up 8% on 22% footfall growth
Adlabs Entertainment Limited (Adlabs) reported a 7.8 per cent YoY growth in Total Income from operations (TIO) in the quarter ended 31 December, 2015 (Q3-2016) at Rs 73.19 crore as compared to Rs 67.92 crore and almost double (up 1.97 times) the Rs 37.21 crore reported for Q2-2016.
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Television | TV Channels
BARC week 3: Sun TV leads across genres; Star Gold & Zee Telugu enter top 10
Even though Sun TV declined in ratings, the channel continued to lead across genres in the top slot. On the other, week 3 also witnessed Zee Telugu entering the Top 10 list, according to Broadcast Audience Research Council (BARC) all India ratings.
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Television | TV Channels
BARC week 3: Zee Anmol drops to No. 4; Sony out, DD National in
Zee Entertainment Enterprises Ltd's (ZEEL) free-to-air channel Zee Anmol, which received a major fillip with the release of the rural inclusive data from Broadcast Audience Research Council (BARC) India last year, has been slowly climbing down the rungs in the opening weeks of 2016.
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Television | TV Channels
BARC week 3: Zee Anmol drops to No. 4; Sony out, DD National in
 
iWorld | Video On Demand
Pawan Agarwal joins YouTube as head of music partnerships - India & S. Asia
 
 
iWorld | Video On Demand
One Digital Entertainment crosses the 1200+ channel mark
 
Television | TV Channels
ID to premiere 10 new series at Crime Writers Festival 2016
 
Television | TV Channels
Sony Pix to air Spider-Man movie marathon
 
Television | TV Channels
Animal Planet HD World to air 'Wild France'
 
Television | TV Channels
Colors to air new fiction series 'Krishndasi' from 25 January
 
MAM | Media and Advertising
TO THE NEW Digital's GR8Conf IN partners #fame for live streaming
 
Television | TV Channels
Sony Six set to enthral audiences with MCL featuring cricketing legends
 
iWorld | Telecom
Q3-2016: Reliance organised retail continues on growth path, Jio launched
 
Television | TV Channels
Zee Learn CEO KVS Seshasai resigns
 
Television | TV Channels
Colosceum & Fortune join hand for Star Plus' new 10.30 pm fiction show
 
MAM | Marketing
Effies 2015: MullenLowe Lintas crowned Agency of the Year
 
Specials | Event coverage
FICCI demands infrastructure status for broadcast industry in pre-budget memo
 
Movies | Hindi
Cinekorn acquires Asia distribution rights of 'Airlift' from B4U
 
- No clinical evidence to Patanjali's Kesh Kanti ad claims: ASCI
- We are going for brand transformation: Nigel Harris, MD, Ford India
- Facebook's market value surges $38 billion as mobile ad sales soar
- Mobile advertising to be 15-20% of media spending by 2020: Deloitte
- Xiaomi to take its time on deciding on single brand retail licence

Source: ET

   
- Almost a quarter of Unilever's $8 billion ad budget is now spent on digital
- Exclusive: Hidesign, India's premium leather brand is going for the ulitmate kill in the US, says Vikas Kapur

Source: BI

   
- Nitin Karkare elevated as CEO of FCB Ulka Advertising
Source: Campaign India
   
- Why Akshay Kumar's viral ad is a public health concern

Source: Scroll

   
- Medimix Glycerin's new ad urges you to step out into the great outdoors

Source: Brand Equity

   
- Justin Bieber, Kendall Jenner strip off in ad campaign
Source: FE
   
- Mobile ad spends to account for 15-20% of media expenditure by 2020: Deloitte

Source: DNA

   
- Twitter Curtails Ad Pop-Ups For Its VIP Users
Source: News World India
   
- Digital ad firm Matomy sees flat 2015 revenue, higher EBITDA
Source: Reuters
   
- Facebook shares soar as mobile drives leaps in ad sales
Source: Hindustan Times
   
- Emami's Q3 net down 27% due to late winter and brand amortisation

Source: BS

   
- In U-turn, Centre may allow FDI in multi-brand retail

Source: The Hindu Business Line

 
- 4A's Issues Media Transparency Guidelines Without ANA Support
- IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess
- The Players' Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner
- Reddit CEO Says Front Page Is Due for an Overhaul, Possibly Doing Away With Default Subreddits
Source: Ad Week
   
- In last-minute ads, GOP establishment swings against immigration reform
- Sanders set to launch new ad taking aim at Wall Street's speaking fees
Source: Washington Post
   
- Bernie Sanders Ad Steps Up Attack on Hillary Clinton's Wall Street Ties
- Advertising Trade Groups Split Over Transparency Guidelines
Source: WSJ
   
- Daily Mail website's ad revenues surge as paper announces price hike
Source: The Guardian
   
- Balderton-Backed In-App Ad Platform Tapdaq Bags $6.5M Series A
Source: TC
   
- A Response To Equinox's Latest Ad Campaign: Your Brand Should Stand For Something
Source: Forbes
   
- Attack Ad From Ted Cruz Signals Marco Rubio's Gains in Iowa
Source: NY Times
   
- Ad flap breaks out over Huckabee's Adele spoof
Source: Fox News
   
- Koch-linked group blasts John Kasich in ad buy
Source: Aljazeera
   
- Things You Can't Talk About in a Coca-Cola Ad
Source: The Atlantic
   
- Huge ad for Verizon at Embarcadero Center coming down
Source: SF Gate
   
- Small coffee business scores big with free Super Bowl ad
Source: CBS News
   
     
Movies | Hindi
Centre considering dedicated documentary TV channel: Rathore
Minister of State for Information and Broadcasting Rajyavardhan Rathore said his Ministry was seriously contemplating a dedicated channel for documentary, short and animation films.
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MOVIES | Hollywood
Movies Now & MN+ to simulcast 'Gandhi' on 30 January
Times Network's movie channels Movies Now and MN+ will simulcast - Gandhi - a biopic on the life of Mohandas Karamchand Gandhi on 30 January, 2016 at 1 pm.
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