The campaign unfolds through a series of exciting films featuring brand ambassador Ranbir Kapoor, essaying offbeat & never seen before characters. The campaign will see Ranbir Kapoor in humorous, playful situations that will give consumers a reason to go out of character for the love of Lay's.

The campaign idea for 'Love to Love it' is based on a simple but powerful snacking insight, that a delicious snack like Lay's is tempting enough to trigger change in people's demeanour, even if it be for a moment. It can make people act in uncharacteristic ways in order to get to their hands on a pack of Lay's.