The film is about two daughters trying to convince their mother to colour her hair. They begin by telling her how she does so much for them and the family, and now it's their turn to look after her. Giving her a pack of Godrej Expert Rich Creme hair colour is the children's way of doing their bit for all the 'dekhbhaal' their mother has done. The film signs off with the tagline, 'Dekhbhaal Godrej Expert Rich Creme ki'.

The campaign brings out this 'dekhbhaal' using a parent-child relationship. It promises to give back to all parents what they have given children all along - care, protection and love.