Storyboard: |
As MS Dhoni inaugurates a TVS showroom on Pongal day dressed in typical South Indian attire of a Veshti (Dhoti) & shirt, he is a bit hesitant to take a ride on the bike. Fortunately Prabhu Deva is at hand to stylishly show MS Dhoni the way to tie up a dhoti in true South Indian filmi style. The two then proceed to go on a joyride on India's No.1 110cc motorcycle, TVS Star City+.
The launch campaign is also supported with a teaser film and digital activity that is intended to pique curiosity with the audience of the unique coming together of these 2 super stars, this festive season.
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Production house: |
Telly Wise |
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Director (film): |
Siva |
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DOP: |
Manikandan |
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Producer: |
Bindu |
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Language: |
Telugu |
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Purpose
of the ad: |
The film highlights the distinctive style of the bike through a unique interplay between MS Dhoni, the brand's continuing celebrity endorser and Prabhu Deva who has been specifically roped in for this campaign.
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Client: |
TVS Motor Company |
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Brand: |
TVS StaR City+ |
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Marketing: |
Arun Siddharth, Vikas Sikka, Udaibir Singh Dhillon, Garima Malik |
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Agency: |
McCann Bengaluru |
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Creative: |
Ashwin Parthiban, Ketan Deshpande, Karthik R, Rathish Subramaniam, Pandiyaraj M. |
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Business: |
Harish Krishnamurthy, Anand Ganesh, Ajay Lakkur, Jeflin Hashim |
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Agency producer: |
Gopinath R |
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