| Storyboard: |
As MS Dhoni inaugurates a TVS showroom on Pongal day dressed in typical South Indian attire of a Veshti (Dhoti) & shirt, he is a bit hesitant to take a ride on the bike. Fortunately Prabhu Deva is at hand to stylishly show MS Dhoni the way to tie up a dhoti in true South Indian filmi style. The two then proceed to go on a joyride on India's No.1 110cc motorcycle, TVS Star City+.
The launch campaign is also supported with a teaser film and digital activity that is intended to pique curiosity with the audience of the unique coming together of these 2 super stars, this festive season.
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| Production house: |
| Telly Wise |
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| Director (film): |
| Siva |
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| DOP: |
| Manikandan |
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| Producer: |
| Bindu |
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Language: |
| Telugu |
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| Purpose
of the ad: |
The film highlights the distinctive style of the bike through a unique interplay between MS Dhoni, the brand's continuing celebrity endorser and Prabhu Deva who has been specifically roped in for this campaign.
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| Client: |
| TVS Motor Company |
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| Brand: |
| TVS StaR City+ |
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| Marketing: |
| Arun Siddharth, Vikas Sikka, Udaibir Singh Dhillon, Garima Malik |
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| Agency: |
| McCann Bengaluru |
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| Creative: |
| Ashwin Parthiban, Ketan Deshpande, Karthik R, Rathish Subramaniam, Pandiyaraj M. |
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| Business: |
| Harish Krishnamurthy, Anand Ganesh, Ajay Lakkur, Jeflin Hashim |
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| Agency producer: |
| Gopinath R |
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