The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company.

The campaign revolves around the idea of holistic business banking solutions for businessmen who are 'always-on'. The shift has augured well for banks & financial institutions, who are making every attempt to simplify the lives of consumers via mobile.