| Storyboard: |
The ad is anchored by Catch Salt and Spices Brand Ambassador Vidya Balan, who also uses tongue-in-cheek humour to demonstrate that everyone loves to add a bit of 'tadka' and walks with us through a story of how a small incident of a young 'bahu' stumbling with a glass of water in front of her mother-in-law ends up being described as someone who from an inadvertent action is seen as trying to drown her own mother in law, the idea being that as a story travels, it gathers its own momentum and spice.
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| Group Chief Creative Director: |
| Rahul Jauhari |
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| Sr. Creative Directors': |
| Rumi Mitra and Tulika Seth |
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Medium: |
| digital, radio, print and TV. |
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| Purpose
of the ad: |
The new Catch Hing Ka Tadka TVC captures the elements of human behaviour with the tagline - 'Ab India Lagaye Catch Hing Ka Tadka. ' |
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| Client: |
| Dharampal Satyapal Group |
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| Creative Agency: |
| Everest Brand Solutions |
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| Production House: |
| Apocalypso Films |
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| Director: |
| Pradeep Sarkar |
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| Executive Creative Director: |
| Samir Chonkarr |
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| Planning: |
| Nandita Kaushik |
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