01 February 2016 | Volume 43 Issue No:08   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman
Publicis Communications has made an important leadership transition at Leo Burnett Worldwide.
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Medimix - Nothing better than natural
 
 
Storyboard:

The film takes one through a variety of scenarios showcasing how the people of today have become very much accustomed to staying indoors instead of exploring the beautiful world outside. From travelling to enjoying music and from sitting in front of the television to exercising, the guiding hands of nature showcase how these same experiences can be enriched the natural way.

 
Production House:
Eeksaurus
 
Director:
Suresh Eriyat
 
Executive Producer:
Nilima Eriyat
 
Medium:
360 degree campaign
 
 
Purpose of the ad:

Nothing better than Natural' are the new buzz words for Medimix that showcase their new natural glycerin offering with their latest ad campaign. Teaming up with Metal Communications and Eeksaurus, the ad campaign perfectly summarizes the call from nature to explore the great outdoors

 
Client:
Cholayil Pvt. Ltd.
 
Brand :
Medimix
 
Creative Agency:
METAL Communication Pvt. Ltd.
 
Creative Chief:
Narayan Kumar
 
CreativeDirector:
Cyrus Sahiar
 
 
    Watch the Video
 
 
     
Television | TV Channels
Colors Infinity to bring new seasons of 'Kitchen Rules' & 'Better Call Saul'
Colors Infinity is all set to bring new seasons of two series namely My Kitchen Rules and Better Call Saul.
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iWorld | Over The Top Services
Netflix to bring back 'Gilmore Girls' with original cast
Gilmore Girls is coming to Netflix! The global streaming service and Warner Bros. have confirmed that Gilmore Girls is being revived on Netflix. However, the title of the show has not yet been finalised.
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Television | TV Channels
FremantleMedia inks exclusive deal with former Endemol Shine execs
A new partnership between the top creatives behind the MasterChef phenomenon and production giant FremantleMedia has been unveiled.
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Television | TV Channels
Doordarshan inks 3-year deal with IPDA to showcase documentary & short films
 
Television | TV Channels
Bindass to launch season 4 of 'Yeh Hai Aashiqui'
 
 
iWorld | Video On Demand
One Digital Entertainment crosses the 1200+ channel mark
 
Television | TV Channels
ID to premiere 10 new series at Crime Writers Festival 2016
 
Television | TV Channels
Sony Pix to air Spider-Man movie marathon
 
Television | TV Channels
Animal Planet HD World to air 'Wild France'
 
Television | TV Channels
Colors to air new fiction series 'Krishndasi' from 25 January
 
MAM | Media and Advertising
TO THE NEW Digital's GR8Conf IN partners #fame for live streaming
 
Television | TV Channels
BARC Week 3: Bhojpuri Cinema claims lead in Bhojpuri GEC genre
 
Television | TV Channels
Zee Classic lines up Bimal Roy Film Festival in February
 
Television | TV Channels
Star India & franchises set for Pro Kabaddi League season 3
 
Television | TV Channels
Bindass to launch season 4 of 'Yeh Hai Aashiqui'
 
iWorld | eNews
Rubique names appoints Jayatri Dasgupta as marketing head
 
Television | TV Channels
Colors Infinity to bring new seasons of 'Kitchen Rules' & 'Better Call Saul'
 
iWorld | Over The Top Services
Netflix to bring back 'Gilmore Girls' with original cast
 
- Here's everything we know about the Super Bowl ads so far

Source: BI

   
- LeEco to roll out immersive canvas mobile ads on Facebook
- KHADI INDIA WILL SOON BE A MAJOR BRAND

Source: TOI

   
- Ad Club does its best, given the scale it has to manage: Madhukar Sabnavis of Ogilvy
- We are always looking for advertising that works: Anuradha Aggarwal of Marico
- What's the point of advertising if people don't buy the product? asks Raj Nayak

Source: DNA

   
- Native advertising: Flop or future?

Source: BS

   
- Super Bowl advertisers just want America to have fun this year

Source: Mashable

   
- Former Dentsu partner Swati Bhattacharya joins FCB Ulka as chief creative head
- Italian brand launches India exclusive bag
Source: ET
   
- Food Safety wing blacklists packed tea brand

Source: The Hindu

   
- Facebook revenue jumps 51.7 percent as mobile drives ad sales
Source: We Up It
   
- Brand USA concludes 'Discover America' educational seminars across South India
Source: Travel Biz Monitor
 
- Samsung's Android browser gets ad blocking capabilities
Source: The Verge
   
- On advertising boom, Google parent may soon be world's most valuable company
Source: Japan Times
   
- Brooklyn Beckham shoots new Burberry ad campaign
Source: News.com.au
   
- Horizon shuffles staff ahead of lawsuit over hospital ad campaign
Source: NJ
   
- Strong finish has Nebraska AD Shawn Eichorst optimistic about Husker football
Source: Omaha
   
- This advertising agency is calling on the industry to fight sexism with #WomenNotObjects
Source: Daily Life
   
- Campaigns: Gucci SS16 Ad Campaign
Source: The Dapifer
   
- Chobani Ads To Be Taken Down Over False Claims In Advertisements
Source: HNGN
   
- Ted Cruz Ad Calls Marco Rubio 'The Republican Obama'
Source: Nano News
   
- Developer Submission: Get ad-free version of addUp for free. Windows 10 version in the works.
Source: WM Power User
   
- Column: Warde Manuel, an actual AD, could give Michigan the stability it truly needs
Source: M Live
   
     
Movies | Hindi
Centre considering dedicated documentary TV channel: Rathore
Minister of State for Information and Broadcasting Rajyavardhan Rathore said his Ministry was seriously contemplating a dedicated channel for documentary, short and animation films.
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MOVIES | Hollywood
Movies Now & MN+ to simulcast 'Gandhi' on 30 January
Times Network's movie channels Movies Now and MN+ will simulcast - Gandhi - a biopic on the life of Mohandas Karamchand Gandhi on 30 January, 2016 at 1 pm.
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