09 December 2016 | Volume 65 Issue No:03   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Span Communications wins IBA Cyber Security mandate
Span Communications has won the media and creative mandate of Indian Bank' Association's campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Media and Advertising
Happydent: Smile Please, kids
Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'
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MAM | Media and Advertising
Gozoop wins media duties of Regal Shoes
Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.
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MAM | Media and Advertising
GroupM's Shan Jain joins Publicis Media India
Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain's last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.
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MAM | Media and Advertising
Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect
iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group.
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MAM | Media and Advertising
'Sweat It To Get It', recommends Gatorade
The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat...In line with its international brand positioning, Gatorade India has kicked off its new campaign with 'Sweat It To Get It'.
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iWorld | VOD
'Regional VOD, cashless subs among 2017 trends'
 
Regulators | TRAI
TRAI draft tariff order skewed in favour of DPOs, will harm industry: IBF
 
 
Television | TV Channels
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs
 
 
Television | TV Channels
Rocky is back with Creed premiere on Movies NOW
 
Satellites | Satellites Launches
ISRO launches RESOURCESAT-2A Remote Sensing Satellite
 
Technology | Software
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage
 
iWorld | Social Media
#YouTubeRewind: Celebrating what India watched & shared
 
 
- ABC Ad Chief Geri Wang Will Depart Company
- Fox Nearly Sold Out of Super Bowl LI Ad Time

Source: Ad Age India

   
- Ranveer Singh lands himself in a legal trouble for sexist ad
Source: ET
   
- Mercedes runs job ad for F1 driver with 'proven track record'

Source: TOI

   
- Dangal not an ad film on the Phogats: Aamir
Source: India Today
   
- Online junk food ads targeting children are banned in the UK
Source: BI
   
- Criteo announces its latest creative ad technology, Kinetic Design

Source: ET Brand Equity

   
- Embracing programmatic advertising in India, emerging markets

Source: The Hindu Business Line

   
- Budget 2017 May Bring More Tax Pain For Digital Transactions

Source: Bloomberg Quint

 
- ABC Ad-Sales Chief Geri Wang to Step Down in March 2017
- Fox Readies Final Push Behind Super Bowl Ads That Cost More Than $5 Million

Source: Variety

   
- Fake-News Sites Inadvertently Funded by Big Brands

Source: WSJ

   
- Ex-Baylor AD isn't sure why God led him to Liberty University. Neither are some students.
Source: Washington Post
   
- Facebook now lets brands use dynamic ads to drive mobile app installs
Source: VB
   
- The Polish Christmas advert with seven million views
Source: BBC
   
- Malware infects computers by hiding in browser ad GIFs

Source: Engadget

   
- SEE IT: A look at burger baron turned labor secretary Andy Puzder's finest advertising work at Carl's Jr.

Source: NY Daily News

   
- Carpool Karaoke, Rattlesnakes, and a Nike ad: YouTube's Most Watched of 2016
Source: NBC News
     
Movies | Hindi
Kahaani 2: Durga Rani Singh......Predictable story
Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice.
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Movies | Hollywood
Sony Le Plex HD to premiere Foxcatcher in India
"A coach is a father. Coach is a mentor. Coach has great power on an athlete's life," says John Du Pont, the coach of team Foxcatcher.
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