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| MAM | Marketing |
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Posterscope shines at Global Marketing Awards |
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Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of 'Outdoor Agency of the Year' at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.
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| #PehliMulakat with Wagh Bakri |
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| Storyboard: |
Tea, like a newspaper, is one of the most inertia-led categories. People are, by and large, comfortable with a particular brand of tea and are used to its taste. Wagh Bakri, addresses this challenge by introducing a new brand asset #PehliMulakat. This campaign was born out of a series of real conversations with people who shifted to Wagh Bakri tea. It focuses on the instances that led to people sampling Wagh Bakri tea for the first time and the specific tea attributes that impressed them. |
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| Producer: |
| Pagarav Patel, Light bulb motion pictures |
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| Director of production: |
| Pinaki Bose |
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| Purpose
of the ad: |
Conceptualized by Scarecrow Communications, the three films portrays a Sardarji from Delhi, a Maharashtrian from Solapur and a corporate woman from Hyderabad. These protagonists were chosen basis the existing target audience profiles. Through this campaign Wagh Bakri aims not only to cement its base in their existing markets like Gujarat and Maharashtra, but also to expand its reach in new markets like Western UP. |
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| Client: |
| Parag Desai, Yogesh Shinde |
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| Agency: |
| Scarecrow Communications |
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| Account Management: |
| Arunava Sengupta, Prerana Suvarna, Kushank Jain, Sajesh Soman |
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| Creative: |
| Raghu Bhat, Manish Bhatt, Joybrato Dutta, Yatin Vaidya, Vaishakh Jhunjhunwala, Gaurav Vaswani |
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Watch
the Video |
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| MAM | Media and Advertising |
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'Live The New' Titan Eyeplus |
Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio - specifically designed to meet the lifestyle needs of varied consumer groups.
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