05 December 2016 | Volume 64 Issue No:99   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
'Make Love Not Scars', advocates Ogilvy
Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.
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#PehliMulakat with Wagh Bakri
 
 
Storyboard:

Tea, like a newspaper, is one of the most inertia-led categories. People are, by and large, comfortable with a particular brand of tea and are used to its taste. Wagh Bakri, addresses this challenge by introducing a new brand asset #PehliMulakat. This campaign was born out of a series of real conversations with people who shifted to Wagh Bakri tea. It focuses on the instances that led to people sampling Wagh Bakri tea for the first time and the specific tea attributes that impressed them.

 
Producer:
Pagarav Patel, Light bulb motion pictures
 
Director of production:
Pinaki Bose
 
Purpose of the ad:

Conceptualized by Scarecrow Communications, the three films portrays a Sardarji from Delhi, a Maharashtrian from Solapur and a corporate woman from Hyderabad. These protagonists were chosen basis the existing target audience profiles. Through this campaign Wagh Bakri aims not only to cement its base in their existing markets like Gujarat and Maharashtra, but also to expand its reach in new markets like Western UP.

 
Client:
Parag Desai, Yogesh Shinde
 
Agency:
Scarecrow Communications
 
Account Management:
Arunava Sengupta, Prerana Suvarna, Kushank Jain, Sajesh Soman
 
Creative:
Raghu Bhat, Manish Bhatt, Joybrato Dutta, Yatin Vaidya, Vaishakh Jhunjhunwala, Gaurav Vaswani
 
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MAM | Media and Advertising
Ogilvy to creatively project Dominar's supremacy
Ogilvy India won the prestigious business of this new brand Bajaj Auto's Dominar 400 after a rigorous pitch process lasting over two months.
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MAM | Media and Advertising
Rentomojo hires Dentsu Webchutney digital
In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.
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MAM | Media and Advertising
Bajaj V launches Invincible Indians; for everyday heroes
Bajaj V's initiative titled 'Invincible Indians: Stories that Invoke Pride Everyday' will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.
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Television | TV Channels
Discovery to air 'River Monsters' throughout December
 
Television | TV Channels
Star Plus leads in traditional entertainment media brand category: Study
 
 
 
Television | TV Channels
Watch English Football League live on TenHD on dittoTV
 
 
Television | TV Channels
Amirzada Nawab Khan's story to be telecast on Zee Yuva
 
Television | TV Channels
Wentworth: Fremantlemedia International, Sky Deutschland tie up
 
Movies | Hindi
Zee Classic to air Dharmendra movies from 5-9 December
 
iWorld | Video On Demand
Eros Now's content available to Lyca TV's European customers
 
 
- How to Go Viral with Festive Adverts?
- What You Need to Know About the World's Largest Advertisers, from Adidas to Yili

Source: Ad Age India

   
- Apple is spending far more than Samsung on digital ads

Source: BI

   
- TV, ad film actor found murdered at her residence in Villivakkam
Source: TOI
   
- Social media ads to hit $50 billion by 2019 -Zenith

Source: Investing

   
- Forest Protection Force fails to recruit 60 ADs in last 20 years
Source: State Times
   
- Future of digital content and media disruption in India
Source: Your Story
   
- Vaccination Against Hepatitis B Should Be 100% In Delhi: Satyendra Jain
Source: NDTV
 
- Native ads generate clicks at up to 40 percent higher rate than other mobile ads

Source: VB

   
- 89-year-old veteran who placed ad seeking work starts new job

Source: CBS News

   
- MTA slapped with suit for refusing to display ad highlighting how often transit workers are assaulted

Source: NY Daily News

   
- Twitter, Inc. Hires a New Product Chief As Ad-Sales Leader Departs

Source: Fox Business

   
- Social media ads to hit $50 billion by 2019 -Zenith
Source: Daily Mail
   
- Herts Ad Comment: Act now or forever hold your peace
Source: Herts Ad
   
- Gumtree marketer on challenging brand perceptions for Christmas
Source: Ad News
     
Movies | Hindi
Kahaani 2: Durga Rani Singh......Predictable story
Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice.
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Movies | Hollywood
Sony Le Plex HD to premiere Foxcatcher in India
"A coach is a father. Coach is a mentor. Coach has great power on an athlete's life," says John Du Pont, the coach of team Foxcatcher.
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