02 December 2016 | Volume 64 Issue No:98   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Taproot springs a design Myntra
Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.
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#PehliMulakat with Wagh Bakri
 
 
Storyboard:

Tea, like a newspaper, is one of the most inertia-led categories. People are, by and large, comfortable with a particular brand of tea and are used to its taste. Wagh Bakri, addresses this challenge by introducing a new brand asset #PehliMulakat. This campaign was born out of a series of real conversations with people who shifted to Wagh Bakri tea. It focuses on the instances that led to people sampling Wagh Bakri tea for the first time and the specific tea attributes that impressed them.

 
Producer:
Pagarav Patel, Light bulb motion pictures
 
Director of production:
Pinaki Bose
 
Purpose of the ad:

Conceptualized by Scarecrow Communications, the three films portrays a Sardarji from Delhi, a Maharashtrian from Solapur and a corporate woman from Hyderabad. These protagonists were chosen basis the existing target audience profiles. Through this campaign Wagh Bakri aims not only to cement its base in their existing markets like Gujarat and Maharashtra, but also to expand its reach in new markets like Western UP.

 
Client:
Parag Desai, Yogesh Shinde
 
Agency:
Scarecrow Communications
 
Account Management:
Arunava Sengupta, Prerana Suvarna, Kushank Jain, Sajesh Soman
 
Creative:
Raghu Bhat, Manish Bhatt, Joybrato Dutta, Yatin Vaidya, Vaishakh Jhunjhunwala, Gaurav Vaswani
 
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MAM | Media and Advertising
Oppo shines at Emerging Brand Award 2016
Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.
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MAM | Media and Advertising
India's Noomi Mehta joins FEPE International board
Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India's out of home industry to sit on the FEPE board.
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MAM | Media and Advertising
MTV uncovers #CoverBeforeLover
MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message
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Television | TV Channels
CCD's Car Rally to be aired on two channels
 
IWORLD | VOD
AT&T unveils live video streaming service, DirecTV Now
 
 
 
Television | TV Channels
Watch English Football League live on TenHD on dittoTV
 
 
MAM | Media and Advertising
'School Chale Hum', Nestle prompts girls
 
Television | TV Channels
9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports
 
Television | TV Channels
Bomanbridge continues buys, with animated mojicons from Ink Group
 
MAM | Media and Advertising
Dont wait to look great: Quikr's AtHomeDiva
 
 
- Ad compares sexual wellness to demonetisation

Source: AG

   
- SSC Stenographer Result 2016 Will Be Declared At 7 Pm Today

Source: Exam Watch

   
- Sunny Leone launches her new app, will now communicate with her fans even better
Source: Bollywood
   
- Sexual wellness product's ad about demonetisation creates buzz on Twitter

Source: DC

   
- Meet the technology whiz kids Bhavin and Divyank Turakhia
Source: Forbes India
   
- SRK to release 'Raees' trailer amidst fans
Source: BS
   
- LPG price increase and the ATF prices cut down in the monthly revision of oil and gas prices by the Oil Marketing Companies
Source: NT
   
- Yamaha holds memorial ceremony for production of one millionth motorcycle
Source: FE
 
- Best Email Advertising Campaigns to be Named by Web Marketing Association

Source: Satpr News

   
- Food Advertising Restrictions for Youth, South Korea: Urban Food Policy Snapshot?

Source: Nyc Foodpolicy

   
- The Evolution Of Gaming Advertising In China

Source: Forbes

   
- NTCC runs Fashion Outlet Mall advertisement on Small Business Saturday, of all days

Source: Niagara

   
- Television industry advertising itself on television to advertising industry
Source: SMH
   
- No Man's Sky cleared for false advertisement by Advertising Standards Authority
Source: Game Zone
   
- Advertising Standards Authority Rules in Favor of Hello Games
Source: Hard Coregamer
   
- Stock On Watch: Do Institutional Investors Love Lamar Advertising Co (NASDAQ:LAMR)?
Source: Kentucky Postnewss
     
Movies | Hindi
&pictures to premiere 'Transformers: Age of Extinction' on 2 December
Enviable structures, remarkable visual effects and electrifying action sequences- The iconic Transformers series has never failed to flabbergast the viewers. To flavor up your weekend, &pictures, Naye India Ka Blockbuster Movie Channel is all set to premiere .
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Movies | Hollywood
'The Jungle Book' to premiere on three Star channels on 27 November
Star Movies has been home to the biggest blockbusters that have enthralled audiences over the years. Star Movies and Star Movies Select HD are all set to bring the beloved childhood classic - Disney's The Jungle Book to audiences in India.
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