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31 August 2016 | Volume 64 Issue No:33 |
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website: www.indiantelevision.com |
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MAM | Media and Advertising |
Misleading ads: Govt moots proposal to penalise celeb endorsers |
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"Strongly feeling" that misrepresentation of a product, especially a food product should be taken very seriously considering the influence of celebrities and high net worth individuals or companies, a Parliamentary Committee has proposed stringent provisions to tackle this as well as to fix liability on endorsers/celebrities.
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McDowell's No1 Soda the 'No1Yaari' |
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MAM | Media And Advertising |
DDB Mudra Group makes senior appointments |
The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.
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Traditional advertising is breaking down, says Facebook's Judy Lee |
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Source: ET |
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Final call for waitlist for #NAMA: "Future of Internet Telephony", 1st Sept, Delhi #ad |
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Source: Medianama |
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Is it Fair to Book Celebrities for Misleading Ads? |
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Source: Ad Age India |
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Twitter India launches module to get more ad agencies on board |
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Source: Live Mint |
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Flipkart's latest ad causes trouble; Gorkha community calls it 'racist', files complaint in Delhi Court |
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Source: Financial Express |
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Go, live your dream, Amazon tells moms in its new ad campaign |
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Source: afaqs |
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Defying stereotypes is what makes women #ReadyForAwesome in Cinthol's new ad |
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Source: ET Brand Equity |
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Diageo hits back after 'irresponsible' Captain Morgan ad banned |
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Source: Marketing Week |
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'Real life stories in ads connect brand, consumers better' |
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Source: BS |
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Shobhaa De Says Sachin Presenting Cars To Sindhu, Sakshi, Dipa, A 'Great Ad' For BMW |
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Source: Scoop Whoop |
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