31 August 2016 | Volume 64 Issue No:33   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Misleading ads: Govt moots proposal to penalise celeb endorsers
"Strongly feeling" that misrepresentation of a product, especially a food product should be taken very seriously considering the influence of celebrities and high net worth individuals or companies, a Parliamentary Committee has proposed stringent provisions to tackle this as well as to fix liability on endorsers/celebrities.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
    Watch the Video
 
 
   
MAM | Media And Advertising
DDB Mudra Group makes senior appointments
The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.
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MAM | Media And Advertising
iProspect India gets Divya Ajitkumar as AVP Client Servicing
iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President - Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience.
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MAM | Marketing
IndIAA Awards to be held on September 16
The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards "for real creative advertising that was backed by real budgets" last year.
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Television | TV Channels
&TV to air new series 'Badho Bahu'
 
Technology | Hardware
Three new products developed by C-DOT launched on its Foundation Day
 
 
iworld | Social-media
Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith
 
MAM | Marketing
Nestle India Launches CRUNCHILICIOUS MUNCH Campaign
 
Television | TV Channels
Discovery to air new series 'Smart China'
 
MAM | Marketing
Third Content Marketing Summit Asia announced list of speakers
 
MAM | Media And Advertising
SmartCooky.com to champion #FitIndia campaign
 
 
iworld | Social-media
Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith
 
MAM | Media And Advertising
IndIAA Awards to be held on September 16
 
iworld | E-commerce
Shopmatic helps SMEs and individual entrepreneurs in APAC
 
Television | TV Channels
Binge with Star World this September
 
Television | TV Channels
Star World and Star World HD to air season 3 of 'Empire'
 
 
- Traditional advertising is breaking down, says Facebook's Judy Lee
Source: ET
   
- Final call for waitlist for #NAMA: "Future of Internet Telephony", 1st Sept, Delhi #ad
Source: Medianama
   
- Is it Fair to Book Celebrities for Misleading Ads?
Source: Ad Age India
   
- Twitter India launches module to get more ad agencies on board
Source: Live Mint
   
- Flipkart's latest ad causes trouble; Gorkha community calls it 'racist', files complaint in Delhi Court
Source: Financial Express
   
- Go, live your dream, Amazon tells moms in its new ad campaign
Source: afaqs
   
- Defying stereotypes is what makes women #ReadyForAwesome in Cinthol's new ad
Source: ET Brand Equity
   
- Diageo hits back after 'irresponsible' Captain Morgan ad banned
Source: Marketing Week
   
- 'Real life stories in ads connect brand, consumers better'
Source: BS
   
- Shobhaa De Says Sachin Presenting Cars To Sindhu, Sakshi, Dipa, A 'Great Ad' For BMW
Source: Scoop Whoop
   
 
- Twitter Is Offering Influencers a New Way to Make Money on the Platform
- Flipboard Will Soon Begin Selling Programmatic Mobile Ads
- Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users
- Here's How Brands Can Connect With College Students Throughout the School Year

Source: AD Week

   
- Sling TV Targets Cord-Cutters With New Ad Campaign
- Twitter Expands Video Ad Program

Source: WSJ

   
- Group takes another crack at 'your brain on drugs' ad

Source: CNN

   
- Women's winter: Toronto ad agency wants offices to adjust the thermostat

Source: CBC

   
- Donald Trump campaign: New ad buy will include Michigan

Source: Washington Times

   
- Endorsed on Instagram by a Kardashian, but Is It Love or Just an Ad?

Source: NY Times

   
- Hillary Clinton continues to outpace Donald Trump in ad spending

Source: LA Times

   
- GroupM goes for 100% viewability with Twitter ad campaign trials

Source: CMO

   
     
Movies | Hindi
'A Flying Jatt' flies average; 'Rustom' touches Rs 115 cr
A Flying Jatt a film with Tiger Shroff playing a superhero, aimed at children, gets an average opening response and meets with mixed reactions.
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Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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