26 August 2016 | Volume 64 Issue No:31   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
GroupM's global brand Essence to enter India with Maxus' aid
Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency's fifth office in the Asia Pacific (APAC) region and the third to open its doors this year.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull
Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be 'un-careful' with their furniture.
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MAM | Media and Advertising
Prabhatam advertising gets contract for Railway Display at five Stations
Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.
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Movies | Hindi
'A Flying Jatt' is passable kid stuff
The producers of A Flying Jatt, Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot. Complately inspired by foreign superhero films, A Flying Jatt keeps Indian sensibilities as its main theme instead.
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Television | TV Channels
Turner appoints Eric Lee to lead its LBE business
 
iWorld | OTT
Amagi launches live linear OTT playout patform on cloudport
 
 
Television | TV Channels
The Indian broadcast & film industry poised to redefine creativity at Broadcast India Show 2016
 
 
Movies | Hindi
First official competitive BRICS film festival next month to have twenty films
 
MAM | Media and Advertising
Madhuri Dixit new face of Intex Washing Machine, features in TVC
 
MAM | Media and Advertising
GroupM's global brand Essence to enter India with Maxus' aid
 
MAM | Media and Advertising
Prabhatam advertising gets contract for Railway Display at five Stations
 
Specials | Event Coverage
Decoding the Indian online video watchers remains an enigma
 
 
- Radio Mirchi to handle ad sales of Oye FM
Source: ET
   
- Orchard Advertising Bangalore Appoints Ganga Ganapathi as SVP & Branch Head
Source: Ad Age India
   
- Following CAG ad spend rap, AAP MLA red flags govt's breach of privilege over liquor licensing
Source: First Post
   
- T.V. Today Network enters into Advertising Sales Agreement with Entertainment Network (India)
Source: BS
   
- Miranda to sack 17 ad hoc teachers
Source: TOI
   
- Flipkart's 'Kids Are Back' campaign stirs debate about second innings for ad ideas
Source: ET Brand Equity
   
- Facebook seems to be at the losing end of ad blocking fight
Source: Mashable
   
- Donald Trump-Branded Coats Come From India: New Clinton TV Ad
Source: NDTV
   
- Using a celebrity adds power to the advertisement": Ajay Gahlaut, Ogilvy & Mather
Source: afaqs
   
- Asha Bhosle is extremely angry with Indian advertisers. Why? Find out...
Source: Mid-Day
   
- Indian Railways to wrap Rajdhani, 10,000 other trains in advertisements soon
Source: India Today
   
 
- Sesame Street Fans No Longer Need HBO to Watch New Elmo and Cookie Monster Episodes on TV
- Snapchat Is Bringing Live Scores to High School Football Games This Fall
- Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops
- Facebook's New Button Placement Makes Live Video Incredibly Easy for Mobile Users

Source: AD Week

   
- WhatsApp to share user data with Facebook for ad targeting - here's how to opt out

Source: TC

   
- Shock Top Super Bowl Ad Won The Battle, But Blue Moon Is Winning Wheat Beer War

Source: Forbes

   
- TV Ad Spending Rose 3.2% to $2.4B in July

Source: Broadcasting Cable

   
- Canoe Pumps Out 4.84B Ad Impressions in Q2

Source: Multichannel

   
- Nike Celebrates Powerful Women in Its Latest Commercial

Source: Fortune

   
- Trump surrogate calls Clinton's new campaign ad on race 'disgusting'

Source: CNBC

   
- Area Filmmaker Not So Thrilled Trump Used His Footage in an Ad

Source: Wired

   
- Clinton goes after Trump's hats in a new ad

Source: CNN

   
     
Movies | Hindi
'A Flying Jatt' is passable kid stuff
The producers of A Flying Jatt, Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot.
continue reading...
Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
continue reading...
         
   
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