24 August 2016 | Volume 64 Issue No:29   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him
Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific. Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas Media Group, Singapore.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
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MAM | Media and Advertising
Dentsu Impact wins Ikea's India business
Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe.
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MAM | Media and Advertising
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago
Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled "Tripling" features Tata Motors' newly launched Tiagoas a focal point in an enriching story told by some of India's best storytellers from The Viral Fever.
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MAM | Marketing
LeEco partners with netCORE for digital marketing initiatives
netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the "LeMall for All" day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.
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Regulators | I&B Ministry
Indo-Bangladesh radio channel Akashvani Maitree launched by President Mukherjee
 
iworld | Broadband
Hungama partners with Videocon's Connect Broadband
 
 
MAM | Marketing
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver
 
Television | TV Channels
Discovery brings new reality-drama series 'Hardcore Pawn'
 
Television | TV Channels
&TV's The Voice India Kids gears up for Battles'
 
Technology | software
Genpact and BITS partner to build talent in the field of analytics
 
MAM | Marketing
The MMA announces 'The Smarties India 2016' jury & awards shortlist
 
 
Television | TV Channels
Discovery brings new reality-drama series 'Hardcore Pawn'
 
MAM | Marketing
Adidas joins Reliance Foundation Youth Sports to take football to campus
 
Television | TV Channels
&TV's The Voice India Kids gears up for Battles'
 
Satellites | Satellite operators
Two Intelsat satellites with C and Ku-Band transponders set for launch tomorrow
 
Technology | software
Genpact and BITS partner to build talent in the field of analytics
 
iWorld | Over The Top Services
YuppTV to exclusively air the USA T-20 series
 
 
- POKKT's new technology to enable brands track ad viewing
- Limca's new ad campaign comes with mobile recharge offers for users
Source: ET Brand Equity
   
- Mumbai-born brothers sell ad tech company to Chinese investors for $900m
Source: TOI
   
- All You Wanted to Know About Programmatic Advertising and Its India Impact
Source: Ad Age India
   
- Your Right to Know: In 10 years, no ad to pick Maharashtra information commissioners
Source: Indian Express
   
- Snapdeal earmarks Rs 200 cr for ad campaign ahead of festive season
Source: First Post
   
- Now, Centre-appointed panel questions AAP's ad spend
Source: DNA India
   
- Youngsters get a fright from Channel 4's ill-timed zombie ads
- Ladbrokes ad banned for using Iron Man to 'appeal to children'
Source: Marketing Week
   
- PV Sindhu Being Featured In This Ad Shows Everything That's Wrong With The Indian Education System
Source: Scoop Whoop
   
- Why The Gorkha Community Is Furious With Two Flipkart Ads
Source: Huffington Post
   
- Reimagining gender ads
Source: Live Mint
   
- Poster boys of online advertising
Source: BS
   
 
- Ogilvy Vet Liz Taylor Joins FCB Chicago as Chief Creative Officer
- Impressive Streaming Figures Give NBC Olympics Optimism for the Future
- Viceland's Ratings Are Less Than Half Those of the Tiny Network It Replaced
- Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Source: AD Week

   
- Facebook improves its "lightweight video" Slideshow ads, including support for mobile ad creation
- YC-backed CoinTent says it can help publishers deal with ad blockers

Source: TC

   
- How Small Ad Hoc Teams Can Tackle Big Problems

Source: WSJ

   
- Ladbrokes Iron Man 3 ad banned over 'child appeal'

Source: BBC

   
- Garrett Goes Negative on Gottheimer in First Cable TV Ad of the Season

Source: Observer

   
- This Week, Trump Stumps As Clinton Airs Ads

Source: NPR

   
- Continued digital ad growth will eventually eat into TV ad budgets, analyst says

Source: Fierce Cable

   
- Kardashian Sponsored Instagram Posts May Violate Ad Laws, Says Consumer Group

Source: US Magazine

   
- How Trinity Mirror raised its programmatic ad yields by 40 percent

Source: Digiday

   
     
Movies | Hindi
'Rustom' beats 'Mohenjo Daro'; collects Rs 90 cr
Happy Bhag Jayegi a comic romance with yet another story on India Pakistan integration, find favour with metro audience catering to select multiplex crowd.
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Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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