23 August 2016 | Volume 64 Issue No:28   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Isobar India ropes in Chandrashekhar Mhaskar as VP
Isobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Mullen Lintas wins creative mandate for Vistara
Vistara - a joint venture between Tata Sons and Singapore Airlines (SIA) - has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch.
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MAM | Media and Advertising
Living Foodz account moves from Helios Media to Zee Unimedia
Last year, Zee Entertainment Enterprises Ltd (Zeel) spawned a new baby: Zee Unimedia Ltd (ZUL) .It's purpose was to aggregate properties across the company's portfolio to leverage the network strength and ensure a right-price approach together with effective bundling of the group's various offerings.
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MAM | Media and Advertising
Internet Moguls gets the digital mandate for Ramee Group of Hotels
360-degree strategic digital solutions company Internet Moguls has been announced as an official Digital Marketing Agency for Ramee Group of Hotels. Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain.
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Television | TV Channels
"Bindass is platform-agnostic; a relaunch is on the cards:" Nikhil Gandhi
 
Regulators | I&B Ministry
European trust in media: radio outshines social networks, TV falls steeply
 
 
MAM | Media and Advertising
Nicotex to smokers: choose life over cigarettes
 
Television | TV Channels
Discovery kids presents the tv premiere of acclaimed animation movie 'the nut job'
 
Television | TV Channels
A+E Networks|TV18 appoints Arun Thapar as executive vice president & head -content
 
MAM | Marketing
POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers
 
 
MAM | Media and Advertising
Nicotex to smokers: choose life over cigarettes
 
Television | TV Channels
Discovery kids presents the tv premiere of acclaimed animation movie 'the nut job'
 
Movies | Hindi
'Rustom' beats 'Mohenjo Daro'; collects Rs 90 cr
 
Television | TV Channels
A+E Networks|TV18 appoints Arun Thapar as executive vice president & head -content
 
MAM | Marketing
POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers
 
Movies | Hindi
Swachh Bharat Short Films Competition to encourage participative approach for Clean India
 
MAM | Media and Advertising
Internet Moguls gets the digital mandate for Ramee Group of Hotels
 
 
- China consortium buys ad-tech venture Media.net for $900 million
Source: ET
   
- As network revenue dips, Telenor looks at ad market
Source: TOI
   
- Deepika Padukone is a little girl in Visatara ad, watch video
Source: IE
   
- Facebook stock can climb over 20 percent based on ad revenue
Source: First Post
   
- The 3 golden rules of writing kick-ass ad copy
Source: Your Story
   
- Livon releases latest ad campaign featuring Kangana Ranaut
Source: ET Brand Equity
   
- Swachh Bharat 2.0: Will Kangana Ranaut ad kick-start Narendra Modi's pet scheme
Source: FE
   
- China firm buys Yahoo! ad partner Media.net for $900 mn
Source: BS
   
- Titanfall 2 Open Multiplayer Tech Test Is the Best Advertisement for the First Game
Source: NDTV
   
   
 
- The 10 Most Compelling Rio Olympics Ads Based on Facial-Tracking Technology
- KFC Unveils Chicken-Scented Sunscreen, With Help From George Hamilton
- How This Former Teen Vogue Editor Is Shaking Things Up at Architectural Digest
- These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Source: AD Week

   
- Advertisement banner at Olympics triggers controversy

Source: CRI

   
- Victoria to get tough on Gambling advertisement

Source: SBC News

   
- Anti-Cortez Masto advertisement guilty of deceit

Source: Lasvegas Sun

   
- Hillary Clinton Campaign Reserves Another $80 Million in TV Ads

Source: Time

   
- Why Chinese firms keep paying big bucks for ad tech companies

Source: BI

   
- Media.net acquired for $900M in mega ad-tech deal

Source:TC

   
- 'Black guys pls no call,' Mississauga rental ad states

Source: City News

   
     
Movies | Hindi
'Rustom' beats 'Mohenjo Daro'; collects Rs 90 cr
Happy Bhag Jayegi a comic romance with yet another story on India Pakistan integration, find favour with metro audience catering to select multiplex crowd.
continue reading...
Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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