The TVC begins with two brothers leaving for school. The younger brother who plays the protagonist, appears to be apprehensive as he is celebrating his first birthday at a new school and has yet not made friends. The elder brother tries to cheer him up and hands over a Cadbury Choclairs Gold birthday pack to him. We see that, armed with a packet of Cadbury Choclairs Gold, the protagonist's fellow students slowly gather around him, wishing him and picking up pieces of the gooey caramel and liquid chocolate candy. He is now happy with his peers and is further delighted when the school captain picks up a piece of Cadbury Choclairs Gold, calls him a champ and wishes him Happy Birthday! The film ends with the product shot of Cadbury Choclairs Gold birthday pack with the voiceover 'Birthday pe sirf Cadbury Choclairs Gold, Kuchh Aur Nahi Chalega.'

The new TVC targets the birthday celebrations segment with its 'Birthday Pe Sirf Choclairs Gold' campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.